Case Studies

Marketing and intelligence for Amerisource Bergen

As one of the largest pharmaceutical and healthcare technology distribution companies in the world, AmerisourceBergen Corporation brought in XtraGlobex to help establish focused, strategic marketing planning that would capitalize on their size, offerings, and market differentiators.

We began with in-depth investigative market research, delving into the competitive landscape and healthcare industry trends. We conducted extensive internal interviews and accessed data stores that, with consolidation and analysis, began to reveal opportunities for unifying and game-changing communications, both within AmerisourceBergen and their current and prospective markets.

We conducted market opportunity analysis to determine promising targets and directions, and plotted a detailed roadmap for taking strategic action in those directions, in coordination with the extensive AmerisourceBergen sales force.

We distilled extensive win/loss data into to-the-point, single-page reports and best practices, allowing meaningful communication of that vital information to the sales force in immediately actionable and readable iterations. XtraGlobex also spearheads the competitive intelligence reporting effort, delivering focused and informative intelligence documents that outline competitive news, trends, developments, and opportunities on a weekly basis.

By creating, populating, maintaining, and analyzing extensive databases that cross reference not only internally gathered industry and client data but also regular downloads from some of the nation’s biggest and most comprehensive data warehouses, we are able to turn AmerisourceBergen’s data into in-depth knowledge. In our technical team’s work with AmerisourceBergen, we regularly deliver informative and even revelatory reporting and information visualizations that allow for real understanding, insight, analysis, and action.

1700 Market Street, Suite 1005
Philadelphia, PA 19103

525 Route 73 North, Suite 104
Marlton, NJ 08053

+1 (856) 397-5040

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