Case Studies

Strategic communications for Compass Group

When Compass Group decided to merge newly-acquired KIMCO Corp with its major B&I support service brand, Eurest Services, XtraGlobex was brought in to develop a real, exceptional competitive advantage for the unified organization through positioning and full communications rebranding.

We began with extensive research on the competitive set, achieving a comprehensive understanding of the marketplace, the nuanced positionings, and the resulting opportunities. From there, we worked closely with the client to formulate a strategic positioning that would carry the unified brand into its new life with a strong competitive edge and ample room for growth in the future.

Working with the established style guide, we supported this extensive strategic work with exceptional communications planning, design, and execution.

We created a standout web presence that is simultaneously visually engaging and ultimately content-driven, and a full set of external collateral and internal communications materials designed to deliver the core message of the client’s extensive offerings and new strengths.

We augmented the launch with a crisp, informative short video announcement from the company’s CEO.

Together, the materials brought both their clients and their staff onto the same page, and enabled a cohesive and transparent transition into their new era.

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