Consolidating brand positioning

HP is a global giant in providing high tech solutions in their six medical products divisions.

They had scale, leading edge technology, and superior diagnostic tools. But they lacked a focused brand message in the minds of their users and potential customers. We created a “real time solutions” brand strategy that showed doctors how to share vital diagnostic information in real time, displayed live between continents. That meant that specialists in Boston could observe heart exams, inter-uterine procedures, and other diagnostic tests while they were being performed. XtraGlobex helped this global ICT leader unite all their medical divisions under a clearly differentiated positioning. This made doctors and hospitals aware of the incredible extended reach their life saving expertise could have in a world desperate for medical care.