Nothing describes what we can do for you better than the stories of what we've done for others before you. Here is a selection of case studies from our work with past and present clients. You can browse through them, search for a specific one, or find particular types of work by clicking on the tags that interest you. Click on the all tag to browse everything!
This is, of course, only a selection of our work. If you have any questions about the work you see or work you would like to see, please get in touch.
Global Rx Product leader finds its potential by Taking the case to Women
Transitions Lenses was the leading provider of photochromic ophthalmic lenses.
However, as an OEM to other leading brands, it had no identity of its own. Our unique Immersion Branding process showed that patients, particularly women, listened to their eye-care professionals and followed their advice. To create a stand alone identity for these branded lenses, XtraGlobex developed a special relationship program with eye care professionals throughout the US and in the major global metro markets. By focusing on women’s trust in their eye care providers and appealing to them as both household “decision-makers” and as mothers, we were able to build loyalty. This was accomplished by partnering with eye care professionals to provide a strong preventative program of education on childhood eye health.
New Brand Introduction With Unconventional PR
A regional pool products innovator bucked the trend.
Rather than relying on bromide and chlorine to keep swimming pools and hot tub water clean, Vision used a proprietary ozonated process that was unheard of in the US, but which was used widely in Europe - especially by the Olympic Swim teams. With a limited budget, this client approached XtraGlobex and we leveraged our I-Mix process to find the way to take them to market. We found the message that would resonate to provide a sustainable competitive advantage through our Immersion Branding process, by combining the healthfulness and beauty benefits of the products. XtraGlobex gained coverage in Vogue, Elle, Mademoiselle and USA Today by publishing a spring “pool care chart” that analyzed the various water purifiers and the benefits of each. We then wrote a short book about pool care - which again looked at the various methods. This led to news coverage on TV and radio stations throughout the country. We also placed the book for sale in Borders. Results: the company sold three times more product than projected in their business plan and was able to secure a second round of funding from investors.
A Primary Holistic Concierge looking to establish a presence
A different approach to medical care, seeking initial client base
MyCare PHC is a primary holistic concierge, a retainer-based primary care medical practice revolving around 24-hour availability and in-home/on-site visits. Having established a name and logo, they approached XtraGlobex to help establish their presence within their market. We worked with them to determine their target demographic and the details of their proposed service agreements and business models, and from there we worked with their existing branding to create a highly accessible and cross-platform web presence, a visually striking and targeted marketing and positioning campaign, and a high quality, cost-effective set of membership materials for their new clients.
Targeting an Audience
Raising teen awareness of osteoporosis through advertising.
Osteoporosis is the most common of the bone diseases that affect Americans. It is characterized by low bone mass resulting in weakening of the skeleton. The condition is diagnosable in women as early as their young teenage years. One of the most common myths about Osteoporosis is that it can be prevented by correcting stooped posture in preadolescent and teenage girls. However, early screening is the only way to check bone mineral density to predict future development of the disease. Young teenage girls have a cultural aversion to letting their parents or their parents’ physicians know anything about their bodies. To educate and encourage parents to bring their daughters in for screening, we developed a campaign targeted at both parents and daughters. To debunk the posture myth, we communicated with teens using a visual icon and a headline that young girls could identify with. It stressed that a yearly screening is the only way to prevent the debilitating future effects of Osteoporosis. The poster campaign raised screening awareness in doctor’s offices, walk-in clinics, junior high and high schools. In addition, the back of the posters carried information to educate physicians about new Johnson & Johnson, Merck Osteoporosis drug therapies.
Consumer Product Manufacturer Outsourcing Financial Services
Finding the right partnership
A large consumer product manufacturer was looking to outsource its accounts payable and receivable operations to an offshore provider. XtraGlobex assisted the company in preparation of its request for proposals, analyzing critical success factors, and establishing a service level agreement. XtraGlobex then presented a list of firms from Eastern Europe specializing in financial services outsourcing, and acted as an intermediary during the review of the RFP responses, interviews of the personnel, tours of facilities, and negotiations of the final contract.
Small Pharmacy Seeking Affordable Processing Solution
High-level needs with cost-effective performance
A small U.S. pharmacy was seeking a cost-effective IT outsourcer to implement and maintain their prescription processing system. XtraGlobex analyzed their needs and requirements, designed their user interface, business process, and database model, then prepared a project plan and a launch schedule. We then partnered with a Russia-based development office to execute the plan under supervision from the US headquarters, and launch the facility in 4 months. Relying on our hosting partner, the pharmacy received a highly available, secure, and efficient prescription processing system, which was then maintained by XtraGlobex.
U.S. Healthcare Insurance provider seeking a technology partner
Old claims system, new needs.
When a large U.S. Healthcare Insurance provider sought a technology partner to revitalize an existing claim processing system, they came to XtraGlobex. We evaluated their existing mainframe-based application, and proposed the replacement of the user interface layer. The rest of the system was a proven, solid, high-performing back-bone of the corporation, and an updated and redesigned interface would refresh and streamline the entire claims process. XtraGlobex used AJAX to implement a web -based user interface, maintaining the existing business logic and data structures. This allowed users to continue seamless operation, while the rest of the system was gradually modernized.
Russian Building Material Manufacturer Seeking North American Presence
A large company, a new technology, a new market
This client in Russia had developed a technology to produce building materials at a significant cost differential to US companies. XtraGlobex assessed the potential opportunity for the product, reviewing the competition, distribution channels and pricing. We then helped the company establish US offices, introduced the principals to the industry players, and hosted events to garner public recognition of the firm.
Belarus Outsourcer Offering Services to U.S. Clients
Entering the US Market with offshore expertise
A mid-size company in Belarus had expertise in service-oriented architecture (SOA) and web services development, and approached XtraGlobex to determine the best way to enter the US market. We assessed the firm’s capabilities, developed a list of all the service qualifications needed to secure business in the US, and worked with the company to secure licenses, legal registration, industry association membership, and initial trade show presence.
Consolidating brand positioning
HP is a global giant in providing high tech solutions in their six medical products divisions.
They had scale, leading edge technology, and superior diagnostic tools. But they lacked a focused brand message in the minds of their users and potential customers. We created a “real time solutions” brand strategy that showed doctors how to share vital diagnostic information in real time, displayed live between continents. That meant that specialists in Boston could observe heart exams, inter-uterine procedures, and other diagnostic tests while they were being performed. XtraGlobex helped this global ICT leader unite all their medical divisions under a clearly differentiated positioning. This made doctors and hospitals aware of the incredible extended reach their life saving expertise could have in a world desperate for medical care.
Finding Out What a Product is Hired to Do
Hefty brands wanted to introduce a competitor to Ziploc and Glad’s strip close bags.
However, early research showed that consumers were pleased with both brands. Upon revaluation of the research, we decided to focus away from asking what the customer thought she wanted and focused on act of food storage itself. We placed cameras inside the kitchens of 200 households for a two week period. This, combined with innovative interview techniques, uncovered the need for a real zippered bag that could really show when it was closed. Contrary to conventional wisdom that pointed to a market position of “freshness protection,” we positioned the new OneZip as “First time, every time.” closure system. We created a new “category” of storage bag, captured the number one spot and doubled sales projections within the first year. The product also fit within the master positioning of “The Hard way, or the Hefty Way.” We uncovered the job that the product was needed to do.
Repositioning with New Channels
Papa Gino’s, the right place, and the right time.
Papa Gino’s is a nationally recognized pizza brand, thanks to our innovative repositioning campaign. When Papa Gino’s came to us, they had lost their position with younger consumers who preferred to eat Italian out at quality restaurants. We determined that only a massive infusion of advertising could begin to stem this tide. Unfortunately, Papa Gino’s did not have the resources. So, we decided to take Papa Gino’s to the target consumers. We negotiated a deal with the Boston Red Sox to place Papa Gino’s Express concessions at Fenway Park. We also negotiated a deal to become a major sponsor and “official” pizza and pasta of the Boston Marathon. Both deals netted press coverage, not only because of the novelty, but also because of the health angle - pasta for joggers. In addition, to capture the young active night crowd, we designed mobile express catering trucks for theater and nightclub districts. These strategies paid off. Papa Gino’s regained its ranking among the young adult audience.
