Nothing describes what we can do for you better than the stories of what we've done for others before you. Here is a selection of case studies from our work with past and present clients. You can browse through them, search for a specific one, or find particular types of work by clicking on the tags that interest you. Click on the all tag to browse everything!
This is, of course, only a selection of our work. If you have any questions about the work you see or work you would like to see, please get in touch.
A Primary Holistic Concierge looking to establish a presence
A different approach to medical care, seeking initial client base
MyCare PHC is a primary holistic concierge, a retainer-based primary care medical practice revolving around 24-hour availability and in-home/on-site visits. Having established a name and logo, they approached XtraGlobex to help establish their presence within their market. We worked with them to determine their target demographic and the details of their proposed service agreements and business models, and from there we worked with their existing branding to create a highly accessible and cross-platform web presence, a visually striking and targeted marketing and positioning campaign, and a high quality, cost-effective set of membership materials for their new clients.
Consolidating brand positioning
HP is a global giant in providing high tech solutions in their six medical products divisions.
They had scale, leading edge technology, and superior diagnostic tools. But they lacked a focused brand message in the minds of their users and potential customers. We created a “real time solutions” brand strategy that showed doctors how to share vital diagnostic information in real time, displayed live between continents. That meant that specialists in Boston could observe heart exams, inter-uterine procedures, and other diagnostic tests while they were being performed. XtraGlobex helped this global ICT leader unite all their medical divisions under a clearly differentiated positioning. This made doctors and hospitals aware of the incredible extended reach their life saving expertise could have in a world desperate for medical care.
Finding Out What a Product is Hired to Do
Hefty brands wanted to introduce a competitor to Ziploc and Glad’s strip close bags.
However, early research showed that consumers were pleased with both brands. Upon revaluation of the research, we decided to focus away from asking what the customer thought she wanted and focused on act of food storage itself. We placed cameras inside the kitchens of 200 households for a two week period. This, combined with innovative interview techniques, uncovered the need for a real zippered bag that could really show when it was closed. Contrary to conventional wisdom that pointed to a market position of “freshness protection,” we positioned the new OneZip as “First time, every time.” closure system. We created a new “category” of storage bag, captured the number one spot and doubled sales projections within the first year. The product also fit within the master positioning of “The Hard way, or the Hefty Way.” We uncovered the job that the product was needed to do.
