Nothing describes what we can do for you better than the stories of what we've done for others before you. Here is a selection of case studies from our work with past and present clients. You can browse through them, search for a specific one, or find particular types of work by clicking on the tags that interest you. Click on the all tag to browse everything!
This is, of course, only a selection of our work. If you have any questions about the work you see or work you would like to see, please get in touch.
Global Rx Product leader finds its potential by Taking the case to Women
Transitions Lenses was the leading provider of photochromic ophthalmic lenses.
However, as an OEM to other leading brands, it had no identity of its own. Our unique Immersion Branding process showed that patients, particularly women, listened to their eye-care professionals and followed their advice. To create a stand alone identity for these branded lenses, XtraGlobex developed a special relationship program with eye care professionals throughout the US and in the major global metro markets. By focusing on women’s trust in their eye care providers and appealing to them as both household “decision-makers” and as mothers, we were able to build loyalty. This was accomplished by partnering with eye care professionals to provide a strong preventative program of education on childhood eye health.
New Brand Introduction With Unconventional PR
A regional pool products innovator bucked the trend.
Rather than relying on bromide and chlorine to keep swimming pools and hot tub water clean, Vision used a proprietary ozonated process that was unheard of in the US, but which was used widely in Europe - especially by the Olympic Swim teams. With a limited budget, this client approached XtraGlobex and we leveraged our I-Mix process to find the way to take them to market. We found the message that would resonate to provide a sustainable competitive advantage through our Immersion Branding process, by combining the healthfulness and beauty benefits of the products. XtraGlobex gained coverage in Vogue, Elle, Mademoiselle and USA Today by publishing a spring “pool care chart” that analyzed the various water purifiers and the benefits of each. We then wrote a short book about pool care - which again looked at the various methods. This led to news coverage on TV and radio stations throughout the country. We also placed the book for sale in Borders. Results: the company sold three times more product than projected in their business plan and was able to secure a second round of funding from investors.
A Primary Holistic Concierge looking to establish a presence
A different approach to medical care, seeking initial client base
MyCare PHC is a primary holistic concierge, a retainer-based primary care medical practice revolving around 24-hour availability and in-home/on-site visits. Having established a name and logo, they approached XtraGlobex to help establish their presence within their market. We worked with them to determine their target demographic and the details of their proposed service agreements and business models, and from there we worked with their existing branding to create a highly accessible and cross-platform web presence, a visually striking and targeted marketing and positioning campaign, and a high quality, cost-effective set of membership materials for their new clients.
Russian Building Material Manufacturer Seeking North American Presence
A large company, a new technology, a new market
This client in Russia had developed a technology to produce building materials at a significant cost differential to US companies. XtraGlobex assessed the potential opportunity for the product, reviewing the competition, distribution channels and pricing. We then helped the company establish US offices, introduced the principals to the industry players, and hosted events to garner public recognition of the firm.
Repositioning with New Channels
Papa Gino’s, the right place, and the right time.
Papa Gino’s is a nationally recognized pizza brand, thanks to our innovative repositioning campaign. When Papa Gino’s came to us, they had lost their position with younger consumers who preferred to eat Italian out at quality restaurants. We determined that only a massive infusion of advertising could begin to stem this tide. Unfortunately, Papa Gino’s did not have the resources. So, we decided to take Papa Gino’s to the target consumers. We negotiated a deal with the Boston Red Sox to place Papa Gino’s Express concessions at Fenway Park. We also negotiated a deal to become a major sponsor and “official” pizza and pasta of the Boston Marathon. Both deals netted press coverage, not only because of the novelty, but also because of the health angle - pasta for joggers. In addition, to capture the young active night crowd, we designed mobile express catering trucks for theater and nightclub districts. These strategies paid off. Papa Gino’s regained its ranking among the young adult audience.
