Global Rx Product leader finds its potential by Taking the case to Women

Transitions Lenses was the leading provider of photochromic ophthalmic lenses.

However, as an OEM to other leading brands, it had no identity of its own. Our unique Immersion Branding process showed that patients, particularly women, listened to their eye-care professionals and followed their advice. To create a stand alone identity for these branded lenses, XtraGlobex developed a special relationship program with eye care professionals throughout the US and in the major global metro markets. By focusing on women’s trust in their eye care providers and appealing to them as both household “decision-makers” and as mothers, we were able to build loyalty. This was accomplished by partnering with eye care professionals to provide a strong preventative program of education on childhood eye health.