Resources

Our India Connection: Sohum

One of the exciting opportunities in the global business arena is India's emerging marketplace. Especially compelling is its Fast-Moving Health Goods (FMHG), Over the Counter (OTC) and Nutraceuticals markets, an area that is in the process of exploding onto the scene. Trends in the Indian economy, media, and lifestyle choices are combining with cultural elements to create a promising and exciting set of opportunities for companies to reach a burgeoning new demographic — a demographic with high demands on a scarce supply.

To strengthen our on-the-ground awareness of and insight into this opportunity, we have entered into a partnership with Indian agency Sohum. Established in 1986, Sohum Graphics Pvt Ltd. is a vibrant advertising and communication agency in the business of providing services related to advertising, communications and marketing in the FMHG segment.

Sohum also offers consultancy/liaison services with government bodies, regulatory authorities and professional agencies to facilitate the formation of companies, manufacturing set-up, distribution and logistics, acquiring/developing office infrastructure, organizing man power, lobbying with the trades, professional endorsements, selection of brand ambassadors, etc. Sohum is based in Mumbai, with a branch in Bangalore, and is the perfect global partner for XtraGlobex.

Our Subject Matter Expertise: Healthcare

Through past and present relationships with healthcare industry giants and small biotech shops alike, we have developed a keen understanding of the issues, cultures, structures and resources that healthcare companies deal with at an individual and institutional level.

Lessons learned and solutions developed in every project come together to inform our insight into your targets, challenges, and bottom line.

We work closely with companies like AmerisourceBergen and Crothall Services, Transitions Optical and Johnson & Johnson, to dig deeply into the marketplace and establish research-based goals, immediately actionable roadmaps, and exceptional communications and execution.

Whether consolidating diverse data resources for in-depth analysis and insight, or discovering and leveraging real, differentiating strengths, we at XtraGlobex pride ourselves on bringing keen strategic thinking and revelatory analysis to the table, and to the street.


Focus:India

  • India industrial investment to grow despite economic slowdown [LA Times]

    Despite the slowing economic growth, capital expenditure will continue to rise in India due to pent-up demand and banks picking up the slack from reduced foreign investment.
    Within the next 3 years, Indian companies will dispense $215.25 billion into industrial expansion. This will occur because Indian companies have built up cash and today banks remain willing to lend to the rapidly expanding, high-demand sectors such as power and telecommunications.Read the article>

  • Fighting diabetes-the FMHG way [Express Pharma]

    As a result of high stress environments with little exercise and plenty of junk food, India has become known as the ‘diabetes capital of the world.’ One third of diabetic people in India are flirting with supplements in hope of reducing their dependency on prescription medicines. There is an urgent need for national brands within the Fast Moving Health Goods market.Read the article>

  • Obesity lifts health food prospects in Asia [Reuters]

    As a result of affluence and sedentary lifestyles, obesity and diabetes have become major health problems throughout Asia. In India, the world diabetes capital with 40 million cases, the health foods market is estimated at $200 million per year. The people within Asia have recently become concerned about the eating habits and lifestyles and it is predicted health products will be in high demand in the next few years.Read the article>

Focus:Healthcare

  • No, Pharma's Digital Future Isn't All Social Media [Ad Age]

    Currently, social marketing is the hottest topic in pharmaceutical marketing but in the next five years, it is believed that innovative tools which can be seen portable versions of a social network will take over. These tools will allow patients to take their social networks with them and discuss pharmaceutical products without the involvement of the companies. Instead of patients having to search forum after forum on multiple websites, they will be able to provide a minimal amount of their personal information, which will allow them to be matched with a group of individuals with similar conditions. Within these groups, patients will be able to discuss their disease type, past medications, and experienced side effects along with retrieve relevant, credible information pertaining to their conditions.Read the article>

  • Ad Campaigns Aim at Health Overhaul [WSJ]

    In the next several days, the U.S. Chamber of Commerce is planning to introduce a sharply worded multimedia advertising campaign against the key planks of Democrats’ healthcare overhaul proposals. The U.S. Chamber of Commerce plans to run the television and print advertisements in the Washington area and roughly six states with lawmakers who hold key votes in the healthcare reform debate. The campaign will emphasize the significance of existing employer-provided health insurance plans, which currently cover about 170 million Americans and will mention the concessions insurers have offered to help fix the health system.Read the article>

  • Healthcare costs to U.S. companies seen rising 9 percent [Reuters]

    The costs of healthcare for U.S. businesses are expected to rise 9 percent in 2010 and employers are expecting workers to pay more of the bill. More than 500 employers and numerous provider-based health plans were surveyed and 42 percent of employers stated they would increase the workers’ share of healthcare costs. An increased dependency on public programs and a decline in membership in commercial plans, will allow healthcare providers to look towards private patients to make up lost revenue.Read the article>