Our India Connection: Sohum
One of the exciting opportunities in the global business arena is India's emerging marketplace. Especially compelling is its Fast-Moving Health Goods (FMHG), Over the Counter (OTC) and Nutraceuticals markets, an area that is in the process of exploding onto the scene. Trends in the Indian economy, media, and lifestyle choices are combining with cultural elements to create a promising and exciting set of opportunities for companies to reach a burgeoning new demographic — a demographic with high demands on a scarce supply.
To strengthen our on-the-ground awareness of and insight into this opportunity, we have entered into a partnership with Indian agency Sohum. Established in 1986, Sohum Graphics Pvt Ltd. is a vibrant advertising and communication agency in the business of providing services related to advertising, communications and marketing in the FMHG segment.
Sohum also offers consultancy/liaison services with government bodies, regulatory authorities and professional agencies to facilitate the formation of companies, manufacturing set-up, distribution and logistics, acquiring/developing office infrastructure, organizing man power, lobbying with the trades, professional endorsements, selection of brand ambassadors, etc. Sohum is based in Mumbai, with a branch in Bangalore, and is the perfect global partner for XtraGlobex.