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Unification of premier facilities service providers brings unparalleled mix of self-performed and managed soft support services to the marketplace

WAYNE, PA, February 1, 2010 – Compass Group, the world’s leading food and support services company, announced the integration of KIMCO Corporation and Eurest Services USA under the Eurest Services brand banner. The combination of KIMCO and Eurest Services provides expanded geographic reach for self performed and managed facilities services, making it one of the largest providers in North America. John Barrett, former CEO of KIMCO, has been named President of Eurest Services USA.

The unified organization will serve clients with a wider range of facilities solutions and locations, capitalizing on a heritage of service excellence and team dedication with the resources and processes available from Compass Group. Eurest Services can now bring an unparalleled mix of soft support services to the marketplace, along with a commitment to quality and unbeatable value. The company will have presence in 49 states and will support over 1,000 corporate clients in the US, in the corporate facilities, retail, manufacturing, energy, pharmaceutical, and other industries.

The joint company will offer services ranging from janitorial and building services to grounds keeping. The ability to customize unique service bundles is enhanced by access to extensive staff training and processes like the Compass Service Framework, a proprietary platform developed to allow a range of services to be delivered to customers within repeatable and consistent management procedures.

“This is an opportunity to continue to structure a combination of services for our clients to meet their needs, and it is enhanced by the depth of our commitment to quality and efficiency. Our experience with national and global clients provides us with the unique ability to deliver the promise of “Mastering of the Craft of Facilities Solutions,” says Barrett.

KIMCO Corporation, formerly headquartered in Harwood Heights, IL became a member of Compass Group in 2009.

About Eurest Services USA and Compass Group
Eurest Services offers complete facilities consulting and project management services to maximize performance and value. We are differentiated through leadership, innovation, and an extensive resource network.

Eurest Services is part of Compass Group, the world’s leading food and support services company. We specialize in providing food, vending, and related support services on our clients’ premises. Based in Charlotte NC, Compass Group North America is the leading foodservice and support services company with $9.2 billion in revenues in 2009. With 386,000 associates worldwide, its parent company, UK-based Compass Group PLC had revenues of ₤13.4 billion in the year to September 30, 2009. The company operates across the following core sectors of Business and Industry (B&I), Defense, Offshore & Remote Site, Healthcare, Education, Sports & Leisure, and Vending with an established brand portfolio. www.eurestservices.us, www.compass-group.com, www.cgnad.com

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Premier distributor works with strategic marketing partner to update online presence, showcasing growth, scope and partnerships on Magicpins.com

PHILADELPHIA, September 13, 2009 - Magicpins, one of the premier prepaid wireless distributors in North America and a leader in b2b e-commerce systems for distribution of prepaid wireless refills, has announced the launch of their extensive website redesign. XtraGlobex, the Philadelphia-based strategic business development firm and MagicPins’ communications agency, designed and developed the revitalized web presence, which offers retailers, vendors, and distributors insight into the company’s history and extensive offerings, as well as easy log-in to their industry-leading retailer portal.

“We are thrilled with this redesign,” said Anurag Jain, founder and CEO of Magicpins. “Our technology is one of our strongest offerings, and has always been a differentiator for us. Now, to complement that, our public-facing website truly represents the scope and caliber of our organization. It really shows how distinguished we are from our competition.”

The new site, at www.magicpins.com, reflects the position of Magicpins as a true industry leader with broad national footprint and unique, game-changing offerings. The site offers highlights of the Magicpins catalogue, as well as the organizational philosophy and service-orientation that makes Magicpins an ideal partner for retailers, providers, and other distributors alike. “We truly add value and excellence to our partners’ businesses,” said Jain. “This is our number one objective. We are excited to have a site that really brings that message home.” Prospective partners will be able to contact Magicpins through the site, and current partners will have quick log-in access on every page to their portal, the indispensable hub of business for a Magicpins-affiliated retailer.

XtraGlobex, a strategic business development firm based in Philadelphia, Pennsylvania, designed and developed the new Magicpins website as part of their strategic marketing partnership. The redesign included complete graphic and content revitalization, and cutting-edge, standards-based front-end development, resulting in a dynamic, innovative look and a search engine-friendly site.

About Magic Pins, LLC
Philadelphia-based Magicpins is a fast growth company in the prepaid wireless industry. Since 2005, Magicpins had triple digit sales growth each year. Magicpins offers a variety of prepaid wireless products and services for retailers in the most efficient manner from the carriers and providers. Magicpins’ solid relationships with the carriers, expertise in prepaid wireless distribution and Information Technology distinguish the company from its competitors–Magicpins offers the best quality packages to retailers. In business for four years, the firm’s IT enabled processes keep the logistic cost low, thereby providing the highest margins to retailers. www.magicpins.com

About XtraGlobex
XtraGlobex is a strategic consulting firm that specializes in business development focusing on communications, technology, and globalization. The XtraGlobex industry experience and fresh outlook sets it apart from its competitors. The firm’s focus on Exceptional and Sustainable Competitive Advantage can create solutions including a new brand, a market entry or growth strategy, an outsourcing initiative, an e-commerce plan or a PR campaign. www.xtraglobex.com

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Magic Pins to offer groundbreaking instant prepaid phone refill capability to retailers serving T-Mobile customers

PHILADELPHIA, August 12, 2009 – Magic Pins, a leading prepaid wireless distributor in North America, has announced a special partnership with T-Mobile to bring the T-Mobile Direct-To-Account (D2A) program to Magic Pins partners nationwide. Selected to integrate with T-Mobile to offer the program, Magic Pins will make D2A immediately available to its retailers and partner distributors. The D2A program enables T-Mobile customers to refill their prepaid mobile phones instantly, without the intermediate step of acquiring and entering a refill PIN.

“Magic Pins is proud to add the D2A program to our T-Mobile offerings,” said Anurag Jain, President of Magic Pins. “We are always actively seeking ways to bring improved operational speed, ease of use, and profitability to our retailers and other partners. This program is a natural choice for us.”

The T-Mobile program streamlines the prepaid phone refill process, eliminating the often cumbersome step of purchasing refill coupons in set amounts, and entering those coupon PINs into the phone to activate the account replenishment. With D2A, dealers simply enter the paid amount and the mobile number into the D2A module in the Magic Pins portal, and the amount is instantly credited to the customer’s prepaid wireless account with no further action necessary.

“It’s one of the most important evolutions the prepaid wireless industry has ever seen,” said Bill Davis, T-Mobile National Manager for Prepaid Wireless. “With the latest technology, we can make the process of refilling a T-Mobile prepaid phone almost effortless.”

The D2A program, while forward-thinking, requires adept distributorship to help retailers establish and use the capability. “We at T-Mobile are eager to make this available to as many of our customers as possible, but not every T-Mobile retailer has the technology necessary to implement the program,” said Davis. “That’s where technologically excellent distributors like Magic Pins become so important. The platform they bring to their partners is a perfect fit for game-changing programs like ours.”

Magic Pins is providing the D2A program to its retail and distributor partners, including existing point-of-sale activation (POSA) company partners who connect to T-Mobile through Magic Pins. “We’re confident that enabling our partners to offer instant, one-step refills for T-Mobile prepaid phones will help them attract new customers and increase the volume from their existing customers. It’s a real competitive advantage,” said Jain. “Magic Pins is excited to roll D2A out to our partners nationwide.” For more information about D2A and partnership opportunities, contact the company at www.MagicPins.com.

About Magic Pins, LLC
Philadelphia-based Magic Pins is a fast growth company in the prepaid wireless industry. Since 2005, Magic Pins had triple digit sales growth each year. Magic Pins offers a variety of prepaid wireless products and services for retailers in the most efficient manner from the carriers and providers. Magic Pins’ solid relationships with the carriers, expertise in prepaid wireless distribution and Information Technology distinguish the company from its competitors—Magic Pins offers the best quality packages to retailers. In business for four years, the firm’s IT enabled processes keep the logistic cost low, thereby providing the highest margins to retailers. www.magicpins.com

About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. operation of Deutsche Telekom AG’s Mobile Communications Business, and a wholly owned subsidiary of T-Mobile International, one of the world’s leading companies in mobile communications. By the end of the second quarter of 2008, 125 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group — 31.5 million by T-Mobile USA — all via a common technology platform based on GSM, the world’s most widely used digital wireless standard. T-Mobile’s innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.t-mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG.

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Agreement to bring on-the-ground strategy, marketing, and placement to clients in the fast moving health goods segment

PHILADELPHIA, May 20, 2009 – XtraGlobex, a Philadelphia-based strategic business development and communications firm with multinational clients has announced a strategic alliance with Sohum Graphics Pvt Ltd, a Mumbai India-based advertising and communications agency focused on providing marketing services and consultancy to the fast moving health goods (FMHG) segment. The alliance will bring Sohum’s extensive expertise in strategy development and marketing support in the Indian FMHG segment to the XtraGlobex US clients, enabling exciting opportunities for growth into that burgeoning marketplace.

“We are thrilled to have formed this alliance with Sohum,” said Fady Sahhar, founding partner at XtraGlobex. “India’s economy continues to grow as a star among global economies, and its Consumer Packaged Goods industry is evolving rapidly, especially in the healthcare arenas.” Clients overseas are well-advised to consider entering India at this point, Sahhar said, and XtraGlobex is excited to be able to offer this unique combination of international awareness and on-the-ground savvy.

The mindset of the Indian consumer is changing rapidly, contributing to the marketplace shift. “The emerging contemporary mantra in India is ‘wellness,’” said Suhas Wadwalkar, head of Brand Communications for Sohum. “Factors like cues from cultural role models, rising consumer awareness, changing regulatory thought process, and the newly booming pharmacy retail format, combined with a high demand and relatively few products and players in the space, are coming together to make this the perfect time for entering the Indian market with goods like nutraceuticals, OTC pharmaceuticals, and other health and wellness products.” Sohum recently published an article examining the business case for entering today’s FMHG market in India in the ExpressPharma journal. That article can be accessed on the ExpressPharma website here: FMHG market in India—A close view

Through this alliance, XtraGlobex and Sohum are positioned to provide clients in the US who are interested in entering the Indian market, with international and local partners possessing exceptional skills, knowledge, infrastructure, R&D and production facilities, marketing sales force, distribution, and logistics to cover India’s diverse national markets.

“There could not be a better time to enter the Indian markets,” said Wadwalkar. “We are excited to be working with XtraGlobex to bring even more high-quality products into this wide open marketplace.”

About Sohum
Established in 1986, Sohum Graphics Pvt Ltd. is a vibrant advertising and communication agency in the business of providing various services relating to advertising, communication and marketing consultancy in the FMHG segment. Sohum also offers consultancy/liaison services with government bodies, regulatory authorities and professional agencies to facilitate the formation of companies, manufacturing set-up, distribution and logistics, acquiring/developing office infrastructure, organizing man power, lobbying with the trades, professional endorsements, selection of brand ambassadors, etc. Sohum is based in Mumbai, with a branch in Bangalore. www.sohumdisplays.com

About XtraGlobex
XtraGlobex is a strategic consulting firm that specializes in business development focusing on communications, technology, and globalization. The XtraGlobex industry experience and fresh outlook sets it apart from its competitors. The firm’s focus on Exceptional and Sustainable Competitive Advantage can create solutions including a new brand, a market entry or growth strategy, an outsourcing initiative, an e-commerce plan or a PR campaign. www.xtraglobex.com

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International biological services company unveils new website and logo to highlight range and caliber of services

PHILADELPHIA, April 24, 2009 - Xperiment Services announced the launch of their extensive website redesign, offering greater insight about their global pharmaceutical, biotechnology and medical device R&D outsourcing services. Along with sharing comprehensive information about their expansive testing capabilities, the new site – located at www.XperimentSrv.com – provides detailed accounts of recent projects, and offers a more complete catalogue of their extensive services.

“We’re excited about launching this redesign,” said Dr. Deepika Jain, Founder and CEO of Xperiment Services. “The new site really reflects the scope and quality of the work we do with the scientific community, and it’s a great opportunity to showcase how successful our partnerships have been and reach out to other researchers who would benefit from working with us.”

XtraGlobex, a strategic business development firm based in Philadelphia, Pennsylvania, designed and developed Xperiment’s new website and logo as part of their strategic marketing partnership. The redesign included complete graphic and content revitalization, and cutting-edge, standards-based front-end development, resulting in a clean, innovative look and a search engine-friendly site.

Visitors will now have access to greater details about Xperiment’s services and global partnership opportunities, and exploring the new site will impart a better understanding of how Xperiment can assist the needs of their research and drug development efforts.

About Xperiment Services
Based in Philadelphia, Pennsylvania, Xperiment Services is a leading global pharmaceutical, biotechnology and medical device R&D outsourcing company specializing in providing preclinical research contract services. In order to offer a broad range of high quality comprehensive analytical services, they have harnessed complementary core competencies through partnerships with major research centers and leading academic institutions in India and the USA. They serve biopharma research and academic research labs that have a need to outsource some of their investigational work. They provide tailored research and laboratory animal services, as well as preclinical and clinical services, to help their global clients accelerate research and drug development efforts. Xperiment Services is the ideal partner to assist clients in expertly moving their product from test tube to animal to man in a cost-effective and timely manner. www.xperimentsrv.com

About XtraGlobex
XtraGlobex is a strategic consulting firm that specializes in business development focusing on communications, technology, and globalization. XtraGlobex’s industry experience and fresh outlook sets it apart from its competitors. The firm’s combination of insights, experiences and ideas united under one vision makes the company a powerful force for assessment and innovation. XtraGlobex can create solutions including a new brand, a market strategy, an outsourcing initiative, a website, a globalization plan, a logo or a PR campaign —all go beyond impressive and into something more important: sustainable. www.xtraglobex.com

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VIVAT CONSULTING launches XBRL services to improve business processes

Vivat Consulting, a firm that provides technology solutions and is one of the fastest growing companies in the SOA area, announced they are launching Extensible Business Reporting Language (XBRL) services targeting Fortune 1000 companies and their divisions. Vivat is participating in the 18th XBRL International Conference (www.XBRL.org) October 14th to 17th to spotlight these new services.

Standardization and clarity are becoming key issues in today’s financial industries. With the emergence of new technologies for managing financial data, interaction and collaboration can present significant challenges. Companies must organize their data so that it is clear and manageable across these emerging technologies, ready for robust analysis with any number of powerful tools.

Using the latest in financial data standardization, the XBRL, Vivat can implement a comprehensive formatting scheme that will intelligently label client data, making it cleanly and completely usable in a range of powerful tools for businesses - regardless of platform or medium.

“Vivat has the ability to implement the XBRL language effectively and efficiently, while meeting all the standards of the SEC and the new financial reporting requirements,” said Vadim Batushansky, CEO/CIO of Vivat. “We can create custom taxonomies tailored to company data, ensuring that each XBRL solution is a perfect fit for client needs.”

Benefits of Vivat’s XBRL services include:
* A consistent format for all inbound and outbound information
* Common data dictionary shared across agencies, institutions, and jurisdictions
* Software capable of adjusting to constantly changing data definitions
* Open, royalty free standard for any information platform

XBRL also allows for compliance with local and international regulations, and streamlines the organization of financial data and the communication and utilization of that data between companies, their collaborators, and stakeholders.

Vivat’s information services are invaluable to businesses that collect, analyze, or transmit financial data. Expert information architects will create integrative systems for companies that utilize the most comprehensive, forward-thinking, cross-compatible techniques for ensuring all inbound and outbound data are categorized, organized, identified, and ready for use in modeling, analysis, and presentation.

About Vivat Consulting
Vivat is a professional services organization focusing on Enterprise Application Integration, Service-Oriented Architecture (SOA) and Technical Architecture of Enterprise level components to deliver superior service and cost savings to clients.

With more than 7 years of experience as the leading technology partner for Fortune 1000 companies, Vivat specializes in quickly aligning business and technical architectures – enhancing business performance and achieving sustainable ROI. www.vivatconsulting.com

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KUZINA BY SOFIA Celebrates with the Community and Press

Chef/Owner Sofia Karakasidou Demonstrated the Mezze Dinner on Oct. 28th

Cherry Hill, NJ, October 30, 2008 – Kuzina by Sofia, a must visit destination for food lovers, enthralled customers and the media on Tuesday evening at a Mezze demonstration of their authentic Greek and Mediterranean cooking.

The local community, press and food connoisseurs attended the Mezze demonstration to watch how these delectable dishes are assembled and served in the traditional Greek style. For the unheard of 50 Plate Mezze dinner prix-fixe special, Sofia selects from Kuzina’s wide-ranging menu of main courses, hors d’ouevres and tappas.

“I was delighted to be a part of this Mezze tasting and walked away fully satiated from the authentic Greek cuisine,” Brian Greenberg, host of “GREENBERG NEWS” ON WNJC-AM. “I’ve traveled to Greece and love the country’s food; Sofia’s dishes surpassed my expectations. I will most definitely recommend the restaurant to others.”

The Mezze is a wide range of mouthwatering hot and cold appetizers. The sampling dinner included haloumi psito, seasoned beef meatballs, homemade sausage, fried calamari, grilled octopus, grilled shrimp kebobs and spicy feta cheese spread. Vegetarian dishes included dolmades, eggplant salad and feta cheese with tomato and hot peppers.

This prix-fixe menu stays true to its Mediterranean origin. The Mezze dinner is available Monday through Thursday evening for only $35 per person; people can sample up to 50 portions of authentic Greek food.

“I was so happy to present my dishes to local customers and the media. My mother’s and grandmother’s cooking inspired my menu,” said owner Sofia Karakasidou. “For diners looking for quality Greek food in a comfortable setting, Kuzina by Sofia is the place to visit.”

“Demonstrations help our customers sample and learn how our array of dishes is prepared and served in true Greek form. It also gives me a chance to interact with my customers and learn what they enjoyed the most,” said Sofia.

The restaurant is located in the Sawmill Village Shopping Center, 404 Route 70 West in Cherry Hill.

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Kuzina by Sofia offers food excellence and enjoyment in Southern New Jersey; http://www.kuzinabysofia.com has complete lunch and dinner menu options. This is Greek Cuisine at its very best, the highest level outside Greece, Manhattan and Chicago.Chef/Owner Sofia Karakasidou was born and raised in Thessaloniki, known as the “Queen City of the North”. She recently relocated to the United States, bringing with her a culinary expertise in Greek and Mediterranean dishes. Thessaloniki, Greece’s second largest city and known for its exceptional cuisine and eateries, is at Greece’s crossroad of culinary ideas and trends. Sofia’s family heritage is deeply rooted in that area and her cooking style is a careful blend of Eastern Mediterranean flavors.The Mediterranean basin—of which Greece is a dominant country—is a complex blend of related flavors and traditions that satisfy all your senses. This is the essence of Kuzina. Sofia brings to fruition a sampling of the traditional and modern tastes of Greece. Dishes are expertly delivered in a light and comfortable café restaurant setting.

Kuzina (simply “kitchen” when translated to English) utilizes the freshest local ingredients to design innovative and traditional Greek cuisine. Every day, guests can enjoy a complete dinner of Authentic Greek dishes, or dine for lunch.

At Kuzina, authentic Greek food is harmonized with the simplicity of the environment it was conceived in. The inspired mixture of modern and Greek traditional elements at absolutely accessible prices sets them apart from other Greek eateries.

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XtraGlobex Announces the launch of The Global Advantage Institute, Bill Creamer Takes Leadership Role

Solution seminar will be held on July 15th in Philadelphia

Philadelphia, PA, May 20, 2008 – XtraGlobex, Inc., a strategic business development firm, is pleased to announce that William (Bill) P. Creamer is joining the Global Advantage Institute, the educational and training division of XtraGlobex, and taking a leadership role as President. The institute will kick off its Executive Solution Seminar Series on July 15, 2008 with a Solution Seminar entitled Innovation and Sustainable Growth - How Will You Prepare for the Next Business/Economic Cycle? This one day seminar is the first in a series planned for 2008 (Institute.XtraGlobex.com).

Creamer brings to XtraGlobex an extensive background in successful entrepreneuring, executive solution leadership, new venture launch and building sustainable business models. “Bill has over 25 years of executive leadership experience with both Fortune 500 accounts as well as early stage companies, which makes him an excellent choice to lead our Global Advantage Institute efforts,” said Fady Sahhar, XtraGlobex Partner. “We are delighted to have him and look forward to leveraging his skill set in supporting senior management clients who attend the programs of the institute.”

Creamer is most passionate about building an educational/experiential platform for corporate leaders to share concepts and experiences in a collaborative environment to facilitate growth and innovation. “Open collaboration and experimentation fosters creativity and innovation,” Creamer said. “The institute’s mission is to foster the creative design and implementation of growth strategies and tactics for new business offerings utilizing uniquely creative proven processes.”

Creamer’s goal is to build and integrate these paramount business drives into the Global Advantage Institute:

• Creativity - is the process and innovation is the working solution that produces sustainable profits
• Innovation - today is the best time to make innovation a core strategy for true sustainable market differentiation

The Global Advantage Institute will provide its membership and attendees with year-long Executive Solution Seminars, access to research, white papers, and peer vetting in the contemporary topics impacting growth and innovation, including but not limited to the following:

• Value Creation, using the Value Paradigm®
• Globalization – what’s your sustainable advantage?
• Cross-Border marketing-entry and exit strategies
• Cultural Diversity necessary for New Market Entry
• Leading Innovation by exploiting change
• Measuring short & long term performance
• China’s looming shortages (how to prepare for them)
• Outsource vs. insourcing
• Foreign Exposure Management (Financial vs. Operational)
• Preparing for global growth
• Globalization – The next phase

Today’s companies—from Apple, Proctor & Gamble, Hewlett Packard, Google, General Electric to Tata Motors—are developing business models to insure they get innovation from employees everyday, said Creamer. The institute will focus on the specific processes and frameworks that can be directly employed to provide what Peter Drucker termed as the “means to exploit change.”

About XtraGlobex
XtraGlobex is a strategic consulting firm that specializes in business development focusing on communications, technology, and globalization. XtraGlobex has industry experience and a fresh outlook that sets it apart from competitors. The firm’s combination of insights, experiences and ideas united under one vision makes the company a powerful force for assessment and innovation. XtraGlobex can create solutions including a new brand, a market strategy, an outsourcing initiative, a website, a globalization plan, a logo or a PR campaign—all go beyond impressive and into something more important: sustainable.
www.xtraglobex.com
institute.xtraglobex.com

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XtraGlobex’s new website makes use of Web 2.0 and 3.0 technologies

Tagging allows customized viewing

Philadelphia, PA, April 30, 2008 – XtraGlobex, a strategic business development firm, has launched a new web site http://www.xtraglobex.com that uses cutting edge Web 2.0 and 3.0 technologies to allow customization and localization of content. Visitors can filter site information based on their individual interests.

“Our new website makes use of exceptional accessibility; tagging, a key Web 2.0 technology; and microformats, a cutting edge Web 3.0 technology aimed at the emerging organization of the data on the web,” said Fady B. Sahhar, XtraGlobex Partner. “Customized viewing of our case studies, press releases, and news items via tagging, and localization via incorporation of microformats, illustrates intelligent use of emerging standards and cutting-edge design techniques. The web site positions XtraGlobex to be a force in the next generation of thinking.”

Launched in 2006, XtraGlobex emerged from the intersection of many paths—businessmen, marketers, consultants, designers and programmers. They united in their passion for a unique challenge: discover what it takes to help an organization reach its goals.

With a finger on the pulse of market trends and consumer desire and a grasp of established and emerging technologies, partners Sahhar and Michael Roytman started a firm dedicated to weaving solutions that are truly exceptional, and that impart a competitive advantage that can be sustained into the future.

Sahhar and Roytman together have almost 40 years of senior management and information technology experience. They established XtraGlobex as a leader in helping North American and global companies achieve breakthrough growth with market based innovative solutions and proprietary tools. The XtraGlobex advantage covers four tenets: Business Development, Communications, Globalization and E-Business.

XtraGlobex new clients include Magicpins.com, a leader in b2b e-commerce systems for distribution of prepaid wireless refills, and The Outreach Center, a non-profit organization that provides funding and support for children’s charities nationally. XtraGlobex designs and buys advertising and handles public relations for both clients.

“We focus on a broad range of talents and tools to more effectively create powerful, integrated solutions for clients who want to grow, who want to do something exceptional, who want have a long term vision by focusing on their customers through the intersection of strategy, e-business, and communications,” said Sahhar. “We bring a dedication to making success a reality, with an exceptional and sustainable competitive advantage. Our passion underscores everything we do.”

XtraGlobex is active in several area organizations: Eastern Technology Council, The South Jersey Pharmaceutical and Medical Technology Industry Alliance, The Philadelphia Interactive Marketing Association, World Trade Center of Greater Philadelphia, World Affairs Council of Philadelphia and The Academy of Management.

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Outreach Center launches public service announcement campaign on key concerns

Billboards and web site www.kid-reach.org will spotlight child abuse prevention, poverty, learning disabilities and mental health

Brooklyn, NY, April 10, 2008 – The Outreach Center, a non-profit organization that provides funding and support for children’s charities nationally, has launched a Public Service announcement (PSA) campaign that will serve as a call to action and resource on four leading concerns about children—child abuse prevention, poverty, learning disabilities and mental health. The campaign—with the tagline Create Awareness—will appear on New York City billboards this month and resources will be available at www.kid-reach.org.

The campaign is being launched this month to coincide with Prevent Child Abuse Awareness Month. It has two key elements: public awareness ads, starting with billboards, and a web resource where individuals can go to find answers and access information from subject matter experts and governmental sources.

“Outreach Center has been providing funding to children’s charities for ten years, and this is an opportunity to raise awareness and provide program services to benefit children nationwide,” said Brooke McKay, Vice President of The Outreach Center. “This campaign is a fulfillment of the mission of the Outreach Center and a way to increase awareness about the issues that matter most to the programs we fund,” said McKay.

XtraGlobex, a strategic business development and communications firm, designed the campaign, including selecting the concerns to focus on and crafting the messages, tagline and web site content to position the Outreach Center as a resource on these important problems children face, not as subject matter experts.

“We now have creative in the learning disability, self-injury, suicide, poverty/hunger, and child abuse spaces,” said Fady B. Sahhar, XtraGlobex Partner and Outreach Center’s spokesperson. “All the messages are compelling to help raise the level of public involvement. Some are more jarring than others; all are impossible to ignore.”

The web site www.kid-reach.org will be dedicated to the issues selected for the PSA campaign. Each topic will have summaries, statistics and resource links.

The PSA campaign will start in the New York City area and roll into other lead markets in Chicago, Boston, Washington DC, Philadelphia, Minneapolis, Los Angeles and San Francisco in the next few months.

About Outreach Center
Since 1998, The Outreach Center has been bringing children’s programs the funding support they need to make a difference through a vehicle donation program. The Outreach Center uses every car donation to support services that help these children develop into healthy adults. It accepts donations including cars, trucks, SUVs, boats, RVs, motorcycles and real estate. Donors receive free towing, fast response and documentation meeting IRS regulations for tax deductions. www.outreachcenter.com

About XtraGlobex
XtraGlobex is a strategic consulting firm that specializes in business development focusing on communications, technology, and globalization. XtraGlobex has industry experience and a fresh outlook that sets it apart from competitors. The firm’s combination of insights, experiences and ideas united under one vision makes the company a powerful force for assessment and innovation. XtraGlobex can create solutions including a new brand, a market strategy, an outsourcing initiative, a website, a globalization plan, a logo or a PR campaign —all go beyond impressive and into something more important: sustainable.
www.xtraglobex.com