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Premier distributor works with strategic marketing partner to update online presence, showcasing growth, scope and partnerships on Magicpins.com

PHILADELPHIA, September 13, 2009 - Magicpins, one of the premier prepaid wireless distributors in North America and a leader in b2b e-commerce systems for distribution of prepaid wireless refills, has announced the launch of their extensive website redesign. XtraGlobex, the Philadelphia-based strategic business development firm and MagicPins’ communications agency, designed and developed the revitalized web presence, which offers retailers, vendors, and distributors insight into the company’s history and extensive offerings, as well as easy log-in to their industry-leading retailer portal.

“We are thrilled with this redesign,” said Anurag Jain, founder and CEO of Magicpins. “Our technology is one of our strongest offerings, and has always been a differentiator for us. Now, to complement that, our public-facing website truly represents the scope and caliber of our organization. It really shows how distinguished we are from our competition.”

The new site, at www.magicpins.com, reflects the position of Magicpins as a true industry leader with broad national footprint and unique, game-changing offerings. The site offers highlights of the Magicpins catalogue, as well as the organizational philosophy and service-orientation that makes Magicpins an ideal partner for retailers, providers, and other distributors alike. “We truly add value and excellence to our partners’ businesses,” said Jain. “This is our number one objective. We are excited to have a site that really brings that message home.” Prospective partners will be able to contact Magicpins through the site, and current partners will have quick log-in access on every page to their portal, the indispensable hub of business for a Magicpins-affiliated retailer.

XtraGlobex, a strategic business development firm based in Philadelphia, Pennsylvania, designed and developed the new Magicpins website as part of their strategic marketing partnership. The redesign included complete graphic and content revitalization, and cutting-edge, standards-based front-end development, resulting in a dynamic, innovative look and a search engine-friendly site.

About Magic Pins, LLC
Philadelphia-based Magicpins is a fast growth company in the prepaid wireless industry. Since 2005, Magicpins had triple digit sales growth each year. Magicpins offers a variety of prepaid wireless products and services for retailers in the most efficient manner from the carriers and providers. Magicpins’ solid relationships with the carriers, expertise in prepaid wireless distribution and Information Technology distinguish the company from its competitors–Magicpins offers the best quality packages to retailers. In business for four years, the firm’s IT enabled processes keep the logistic cost low, thereby providing the highest margins to retailers. www.magicpins.com

About XtraGlobex
XtraGlobex is a strategic consulting firm that specializes in business development focusing on communications, technology, and globalization. The XtraGlobex industry experience and fresh outlook sets it apart from its competitors. The firm’s focus on Exceptional and Sustainable Competitive Advantage can create solutions including a new brand, a market entry or growth strategy, an outsourcing initiative, an e-commerce plan or a PR campaign. www.xtraglobex.com

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Agreement to bring on-the-ground strategy, marketing, and placement to clients in the fast moving health goods segment

PHILADELPHIA, May 20, 2009 – XtraGlobex, a Philadelphia-based strategic business development and communications firm with multinational clients has announced a strategic alliance with Sohum Graphics Pvt Ltd, a Mumbai India-based advertising and communications agency focused on providing marketing services and consultancy to the fast moving health goods (FMHG) segment. The alliance will bring Sohum’s extensive expertise in strategy development and marketing support in the Indian FMHG segment to the XtraGlobex US clients, enabling exciting opportunities for growth into that burgeoning marketplace.

“We are thrilled to have formed this alliance with Sohum,” said Fady Sahhar, founding partner at XtraGlobex. “India’s economy continues to grow as a star among global economies, and its Consumer Packaged Goods industry is evolving rapidly, especially in the healthcare arenas.” Clients overseas are well-advised to consider entering India at this point, Sahhar said, and XtraGlobex is excited to be able to offer this unique combination of international awareness and on-the-ground savvy.

The mindset of the Indian consumer is changing rapidly, contributing to the marketplace shift. “The emerging contemporary mantra in India is ‘wellness,’” said Suhas Wadwalkar, head of Brand Communications for Sohum. “Factors like cues from cultural role models, rising consumer awareness, changing regulatory thought process, and the newly booming pharmacy retail format, combined with a high demand and relatively few products and players in the space, are coming together to make this the perfect time for entering the Indian market with goods like nutraceuticals, OTC pharmaceuticals, and other health and wellness products.” Sohum recently published an article examining the business case for entering today’s FMHG market in India in the ExpressPharma journal. That article can be accessed on the ExpressPharma website here: FMHG market in India—A close view

Through this alliance, XtraGlobex and Sohum are positioned to provide clients in the US who are interested in entering the Indian market, with international and local partners possessing exceptional skills, knowledge, infrastructure, R&D and production facilities, marketing sales force, distribution, and logistics to cover India’s diverse national markets.

“There could not be a better time to enter the Indian markets,” said Wadwalkar. “We are excited to be working with XtraGlobex to bring even more high-quality products into this wide open marketplace.”

About Sohum
Established in 1986, Sohum Graphics Pvt Ltd. is a vibrant advertising and communication agency in the business of providing various services relating to advertising, communication and marketing consultancy in the FMHG segment. Sohum also offers consultancy/liaison services with government bodies, regulatory authorities and professional agencies to facilitate the formation of companies, manufacturing set-up, distribution and logistics, acquiring/developing office infrastructure, organizing man power, lobbying with the trades, professional endorsements, selection of brand ambassadors, etc. Sohum is based in Mumbai, with a branch in Bangalore. www.sohumdisplays.com

About XtraGlobex
XtraGlobex is a strategic consulting firm that specializes in business development focusing on communications, technology, and globalization. The XtraGlobex industry experience and fresh outlook sets it apart from its competitors. The firm’s focus on Exceptional and Sustainable Competitive Advantage can create solutions including a new brand, a market entry or growth strategy, an outsourcing initiative, an e-commerce plan or a PR campaign. www.xtraglobex.com

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XtraGlobex Announces the launch of The Global Advantage Institute, Bill Creamer Takes Leadership Role

Solution seminar will be held on July 15th in Philadelphia

Philadelphia, PA, May 20, 2008 – XtraGlobex, Inc., a strategic business development firm, is pleased to announce that William (Bill) P. Creamer is joining the Global Advantage Institute, the educational and training division of XtraGlobex, and taking a leadership role as President. The institute will kick off its Executive Solution Seminar Series on July 15, 2008 with a Solution Seminar entitled Innovation and Sustainable Growth - How Will You Prepare for the Next Business/Economic Cycle? This one day seminar is the first in a series planned for 2008 (Institute.XtraGlobex.com).

Creamer brings to XtraGlobex an extensive background in successful entrepreneuring, executive solution leadership, new venture launch and building sustainable business models. “Bill has over 25 years of executive leadership experience with both Fortune 500 accounts as well as early stage companies, which makes him an excellent choice to lead our Global Advantage Institute efforts,” said Fady Sahhar, XtraGlobex Partner. “We are delighted to have him and look forward to leveraging his skill set in supporting senior management clients who attend the programs of the institute.”

Creamer is most passionate about building an educational/experiential platform for corporate leaders to share concepts and experiences in a collaborative environment to facilitate growth and innovation. “Open collaboration and experimentation fosters creativity and innovation,” Creamer said. “The institute’s mission is to foster the creative design and implementation of growth strategies and tactics for new business offerings utilizing uniquely creative proven processes.”

Creamer’s goal is to build and integrate these paramount business drives into the Global Advantage Institute:

• Creativity - is the process and innovation is the working solution that produces sustainable profits
• Innovation - today is the best time to make innovation a core strategy for true sustainable market differentiation

The Global Advantage Institute will provide its membership and attendees with year-long Executive Solution Seminars, access to research, white papers, and peer vetting in the contemporary topics impacting growth and innovation, including but not limited to the following:

• Value Creation, using the Value Paradigm®
• Globalization – what’s your sustainable advantage?
• Cross-Border marketing-entry and exit strategies
• Cultural Diversity necessary for New Market Entry
• Leading Innovation by exploiting change
• Measuring short & long term performance
• China’s looming shortages (how to prepare for them)
• Outsource vs. insourcing
• Foreign Exposure Management (Financial vs. Operational)
• Preparing for global growth
• Globalization – The next phase

Today’s companies—from Apple, Proctor & Gamble, Hewlett Packard, Google, General Electric to Tata Motors—are developing business models to insure they get innovation from employees everyday, said Creamer. The institute will focus on the specific processes and frameworks that can be directly employed to provide what Peter Drucker termed as the “means to exploit change.”

About XtraGlobex
XtraGlobex is a strategic consulting firm that specializes in business development focusing on communications, technology, and globalization. XtraGlobex has industry experience and a fresh outlook that sets it apart from competitors. The firm’s combination of insights, experiences and ideas united under one vision makes the company a powerful force for assessment and innovation. XtraGlobex can create solutions including a new brand, a market strategy, an outsourcing initiative, a website, a globalization plan, a logo or a PR campaign—all go beyond impressive and into something more important: sustainable.
www.xtraglobex.com
institute.xtraglobex.com

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XtraGlobex’s new website makes use of Web 2.0 and 3.0 technologies

Tagging allows customized viewing

Philadelphia, PA, April 30, 2008 – XtraGlobex, a strategic business development firm, has launched a new web site http://www.xtraglobex.com that uses cutting edge Web 2.0 and 3.0 technologies to allow customization and localization of content. Visitors can filter site information based on their individual interests.

“Our new website makes use of exceptional accessibility; tagging, a key Web 2.0 technology; and microformats, a cutting edge Web 3.0 technology aimed at the emerging organization of the data on the web,” said Fady B. Sahhar, XtraGlobex Partner. “Customized viewing of our case studies, press releases, and news items via tagging, and localization via incorporation of microformats, illustrates intelligent use of emerging standards and cutting-edge design techniques. The web site positions XtraGlobex to be a force in the next generation of thinking.”

Launched in 2006, XtraGlobex emerged from the intersection of many paths—businessmen, marketers, consultants, designers and programmers. They united in their passion for a unique challenge: discover what it takes to help an organization reach its goals.

With a finger on the pulse of market trends and consumer desire and a grasp of established and emerging technologies, partners Sahhar and Michael Roytman started a firm dedicated to weaving solutions that are truly exceptional, and that impart a competitive advantage that can be sustained into the future.

Sahhar and Roytman together have almost 40 years of senior management and information technology experience. They established XtraGlobex as a leader in helping North American and global companies achieve breakthrough growth with market based innovative solutions and proprietary tools. The XtraGlobex advantage covers four tenets: Business Development, Communications, Globalization and E-Business.

XtraGlobex new clients include Magicpins.com, a leader in b2b e-commerce systems for distribution of prepaid wireless refills, and The Outreach Center, a non-profit organization that provides funding and support for children’s charities nationally. XtraGlobex designs and buys advertising and handles public relations for both clients.

“We focus on a broad range of talents and tools to more effectively create powerful, integrated solutions for clients who want to grow, who want to do something exceptional, who want have a long term vision by focusing on their customers through the intersection of strategy, e-business, and communications,” said Sahhar. “We bring a dedication to making success a reality, with an exceptional and sustainable competitive advantage. Our passion underscores everything we do.”

XtraGlobex is active in several area organizations: Eastern Technology Council, The South Jersey Pharmaceutical and Medical Technology Industry Alliance, The Philadelphia Interactive Marketing Association, World Trade Center of Greater Philadelphia, World Affairs Council of Philadelphia and The Academy of Management.

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We all know the best brands are integrated! Ours is no exception. To that end, we are revamping everything over here at XtraGlobex headquarters. From new business cards, letterhead, and envelopes, down to our email signatures and fax coversheets, everything is evolving along with us. We’re working to distill our essence into key symbols and design elements, and it’s coming along so well!What that also means is that our site needs to evolve. Not only does the logo need updating and the other graphics refreshing, but we have new case studies to showcase, technology to implement, and staff to introduce! So be on the lookout for our evolved look and feel over the next few weeks. If you have any questions, of course, you can always get in touch!

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We’ve been working long and hard on a new logo, one that reflects the evolution of our company from its roots in strategic and technological business development, into an agency that has broadened its focus to encompass a strong creative and marketing presence. Many vastly different directions were considered, but we ultimately decided on the evolutionary framework – we aren’t breaking with our past, we are growing into our new identity!

This logo parses our name, which in itself is strong. A key element of a redesign is making the best use of the resources you already have within your brand, and our name says so much about us: the Xtra talks about more, higher, greater, outside the box, a modern edge; Globex gives it symmetry while focusing on our global reach and endeavors; Inc. brings it together into a cohesive organization, a team, an integrated combination of talents and solutions.

The fonts in our new logo are key message elements, used to display the core facets of our identity as an organization. Xtra uses a serif font, reminiscent of a standard word processor font, yet slightly more modern – it represents our strategic/business element; the second font is closer to a system/terminal font and speaks to our technical element; and the third font is a hand script with some flare and edge, evoking our creative element.

In addition, it evolves our original globe concept, but moves away from the sunrise (which was powerful, but ultimately ungainly in printing!) and instead has a ring of abstract flame – surrounding the world with energy, lighting a fire for our clients.