LAS VEGAS, NV - January 13, 2012—The response to the new iWALK™ line of smartphone power solutions and accessories at the 2012 Consumer Electronics Show in Las Vegas has been overwhelming, Malsha representatives say. The product line has been enthusiastically praised by booth visitors for its elegant design, the comprehensive array of devices and power levels, and the fact that the line is fully patented and the iPhone, iPad, and iPod devices are certified by Apple. Several national and international distribution agreements are in the beginning phases, ensuring that the iWALK line will soon be available at quality mobile device retailers across the globe.

“It’s been almost overwhelming,” said Tony Barbara, VP of Malsha. “As soon as the doors opened, we were mobbed. We came to CES confident that our products would capture attention and stand out in our market, and they absolutely have. People have been standing in line to see iWALK, and gotten on the phone with their colleagues to say, ‘Hey, you need to see this.’ We’re definitely generating some buzz.”

“We’ve collected 1000 leads in the first two days of the show,” added Barbara. “We couldn’t be happier with the response.”

The iWALK line is the recipient of several patents and a Global Sources Electronics Design Award, and includes elegant, powerful, and compact docking and tethered battery backups and mobile charging solutions for Apple iPhones, iPods and iPads, as well as Blackberries and other smartphones. CES attendees from wireless device distributors, wholesalers, and major national retail chains were among those especially interested in the products, as well as intrigued media and even curious competitors.

Media visitors to the booth were given a free iWALK device for stopping by, and expressed delight with their initial impressions. “I can’t wait to review this,” said one product reviewer who left with an 800mAh iWALK i800 docking iPhone/iPod backup battery. “It’s apparently the world’s smallest docking backup battery, and so far I love what I see.”

The iWALK line will be available for viewing and testing through the end of CES at South Hall 4, Booth #36269. After that time, interested parties are invited to contact Malsha for a product catalog and explore the line online at www.iwalkusa.com.

LAS VEGAS, NV - January 3, 2012—New York-based Malsha, LLC will be launching its iWALK line of smartphone power solutions and accessories at the 2012 Consumer Electronics Show in Las Vegas. The comprehensive product line is the recipient of several patents and a Global Sources Electronics Design Award, and includes elegant, powerful, and compact docking and tethered battery backups and mobile charging solutions for Apple iPhones, iPods and iPads, as well as Blackberries and other smartphones. As part of the launch celebration, the company will be giving away samples of its products to press members who visit its booth at the CES.

“The iWALK line represents a new class of device peripheral,” said Tony Barbara, VP of Malsha. “From the exceptional engineering to the absolutely beautiful design, there is nothing on the market that holds a candle to this line’s elegance, performance, and variety. It covers every major mobile smart device in terms of size, connector, and power requirements, and it brings them all together with innovative and useful features that sets it apart even further. We’re very excited to introduce US retail partners and consumers to this product line.”

The iWALK line comprises over a dozen patented docking backup battery models, tethered high-powered mobile recharging peripherals, smart product sheaths and cases, and more. The battery products range in power from 800mAh to 15000mAh, and the iPhone, iPod, and iPad-compatible products in the line are fully lab-tested and certified by Apple. Products include innovations such as the world’s first power-switching dual USB car charger, the world’s smallest 800mAh rechargeable docking backup iPhone/iPod battery, sleek power-switching backup batteries merged seamlessly with a color-customizable hard case, and the world’s first iPhone/iPod/iPad charging cable with a built-in LED indicator light to communicate charging status from a distance. The company’s focus is to introduce the iWALK line to mobile network and retail storefront operators who are looking to increase their Apple/smartphone accessory categories.

“These products are not only attractive and high-performing, they add much- desired functionalities to the mobile devices we already know and love, extending and enhancing them in the daily lives of consumers,” said Barbara. “As Malsha continues to grow and expand its presence across all channels by offering new and emerging retail-targeted solutions, we have no doubt that the iWALK line will become the golden standard in smartphone peripherals.”

The iWALK line will be available for viewing and testing at the CES in Las Vegas, January 10th through the 13th. Visitors to their booth in South Hall 4, Booth #36269, will receive a complimentary iWALK product, valued between $50 and $100.

PLAINVIEW, NY (December 22, 2010) - Magicpins, a leader in business-to-business e-commerce systems for distribution of prepaid wireless refill and phone products has announced the addition of a key new member of its team. Louis (Lou) Ferraro joins the company as Chief Executive Officer, bringing with him over 25 years experience in the wireless industry. He has been a leader with the large national providers including AT&T Wireless, McCaw Cellular Communications, IDT and Verizon Wireless, and has served in finance, operations, sales and distribution.

Mr. Ferraro has very strong relationships within the industry and the distributor network which will prove to be most valuable as Magicpins continues to grow and expand its service footprint. “I am excited to be joining the talented team of people at Magicpins.” said Mr. Ferraro. He added, “Having worked in the industry during periods of explosive growth, I am confident that I can help continue to grow the Magicpins business, which has its own excellent track record of success”. As an early pioneer in the wireless industry, Lou served on the CTIA Cibernet Corporation Board of Directors and co-chaired the initial industry Net Settlement process. Lou began his career in the accounting firm of Deloitte, Haskins, and Sells; he is a Certified Public Accountant and holds a Bachelor of Science degree from Montclair State University.

Magicpins has been experiencing rapid growth since 2006, because of the growing reliance of prepaid wireless in the US market. “While our footprint has grown substantially, our competitive advantage comes from a user friendly proprietary platform where merchants and retailers can access, transfer and preload minutes seamlessly,” said Anurag Jain, President of Magicpins.

“The complementary experience and relationships I plan to bring to the organization will help us to reach additional partnerships with providers and customers, further establishing Magicpins as a key player in this arena,” said Ferraro. “The Magicpins business just got another good reason why it will continue to be a leader in this industry” affirmed Jain.

About Magicpins.com, LLC
Long Island, New York - based Magicpins is a fast growth company in the prepaid wireless industry. Magicpins’ total revenue growth from 2008 to 2009 was over 200 percent, and the strong growth trend has continued in 2010. Magicpins offers a variety of prepaid wireless products and services for retailers in the most efficient manner from the carriers and providers. Magicpins’ solid relationships with the carriers, expertise in prepaid wireless distribution and Information Technology distinguish the company from its competitors—Magicpins offers the best quality packages to retailers. In business for almost six years, the firm’s IT enabled processes keep the logistics cost low, thereby providing the highest margins to retailers. www.magicpins.com

PHILADELPHIA (December 9, 2010) - Hospital support services provider Crothall Healthcare, a member of premier multinational food and support services provider Compass Group, has announced an enhanced brand identity, committed to providing healthcare customers with service that is “Specialized. Proven. Exceptional. Guaranteed.” One of three operating divisions under the Crothall Services Group umbrella, Crothall Healthcare has defined its new tagline and framework based on a value-driven and recognized expertise in managing healthcare support services.

“We are built on a structure of Specialized People, Proven Processes, and Exceptional Performance,” said Bart Kaericher, Senior Vice President of Sales & Marketing, “It’s what we do, and it’s who we are. This message will not only be front and center in all of our communications, it will also provide a touchstone for all we do.”

The company has re-launched its www.Crothall.com website with a fresh new design, improved usability and accessibility of information, and a dynamic online portal for its quarterly magazine Celebrations. The new site augments a comprehensive integrated communications effort that includes print and digital marketing materials, and a revamped sales proposal. The messaging underscores not only Crothall’s five service offerings, but also the core operating framework upon which their service delivery is based.

“We’re excited,” said Tim Polizzi, Crothall’s Marketing Director. “The new site is not only more dynamic and modern than our previous design, it’s a dramatically better presentation of the wealth of information that we offer visitors.”

Showcasing Crothall’s five major service lines—Environmental Services, Patient Transportation, Clinical Equipment Services, Facilities Management, and Laundry & Linen Services—the new site also creates quick and clear access to Crothall’s libraries of case studies, client recommendations, videos, and the highly-informative healthcare industry articles that Celebrations is known for.

“We have a lot of clients who rely on our site for that sort of information, and now they’ll have everything right at their fingertips,” Polizzi said. “We want to help visitors understand what makes our company special in just a few simple clicks.”

The core Crothall Healthcare Framework receives special focus in the new site and materials as well. Crothall Healthcare’s core operational Framework allows it to provide critical services to over 1,200 healthcare clients in 38 states, with an unblemished Joint Commission survey record and the highest client retention rate in the industry. With this new communications platform, their internal and external audiences can now gain a fuller and more detailed understanding of the elements and impact of that Framework on every aspect of their service delivery. The platform includes the new website, printed and online collateral pieces, branded digital delivery mechanisms, and newly refreshed sales presentations and business proposals.

Sarah Feidt, Creative Lead of XtraGlobex, the strategic communications firm behind the new communications platform, calls it a breakthrough for Crothall. “Crothall Healthcare is truly an extraordinary organization, and being able to demonstrate that fact to the world from the first few moments on their homepage is absolutely vital,” Feidt said. “Crothall has launched not just a website, but a dynamic communications platform that really delivers the message of their position in the marketplace—the foremost provider of services to healthcare facilities in America.”

“The new platform finally does this company justice,” said Feidt. The new site can be viewed at www.Crothall.com.

About Crothall Healthcare
Headquartered in Wayne, PA, Crothall Healthcare is the premier provider of specialized facility and support services to healthcare customers, including hospital housekeeping and hospital facilities management. Founded in 1991 and acquired in 2001 by Compass Group, Crothall Healthcare is responsible for cleaning and maintaining nearly 300 million square feet daily and processing more than 450 million pounds of linen annually. www.crothall.com

About XtraGlobex
XtraGlobex is a strategic business development firm and marketing agency based in Philadelphia with clients and activities worldwide. Their mission is discovering, creating, and delivering Exceptional and Sustainable Competitive Advantage for small to large-sized companies in the B2C and B2B sectors. They specialize in research-based strategic planning, strong communications, and savvy integration of technology. www.xtraglobex.com

San Francisco, CA (November 17, 2010) - Prepay Nation, one of the foremost providers of instant account refills for foreign prepaid mobile operators, (www.prepaynation.com) was recognized at the 2010 Women 2.0 Pitch Night event for its innovative business model. The fast-growth company presented its platform and operations to an audience of entrepreneurs, investors, and industry-leaders, showcasing the groundbreaking potential usage of their platform to send small currency denominations, or micropayments, across international boundaries without bank accounts or fees. The award recognizes Prepay Nation’s role as market innovator and premier provider in the up-and-coming cross-border micropayment service industry.

The annual Women 2.0 Pitch Night competition drew 130 qualified applicants this year, with contenders from New Zealand, Turkey, Korea, Germany, Canada, Russia, Israel, Brazil, the U.K. and the U.S. Each participant business model was evaluated by investors, with a select few finalists invited for the live pitch night at the Women 2.0 conference in San Francisco.

The conference is attended by industry-leaders, entrepreneurs, angel investors, and venture capitalists, and focuses on the growth and impact of women-owned businesses in the Mobile, Web, and Clean-tech industries. Pitch Night presentations from the Mobile track in which Prepay Nation was a finalist were judged by executives from ATT, Mayfield Fund and General Catalyst.

Prepay Nation generated significant buzz throughout the conference, not only because their nearly zero-overhead platform allows seamless interface between mobile carriers and the retailers who sell refills to their subscribers, but also because that platform has the potential to break new ground as an international micropayment remittance system.

Currently, Prepay Nation’s platform is utilized by leading mobile operators in Latin America, Africa, the Middle East, and Asia to provide consumers in the United States with the ability to send instantaneous refills of mobile airtime to the phones of prepaid subscribers on their international networks. Expatriates traveling, living, and working within the United States can take advantage of this system to provide much-needed support to friends and family back home, in the form of mobile airtime. However, by tapping into “mobile money” ecosystems in the developing world, the Prepay Nation platform and network of operators and distributors can be used by expatriates without a bank account to send small amounts of actual currency to their friends and family back home, instantly and without fees.

By bypassing the hassles and cost of traditional money remittance systems such as Western Union, Prepay Nation addresses a critical pain-point in the immigrant community. Not only can expats now support their friends and family by remotely and instantly refilling their mobile phones with minutes, but using the connectivity established by Prepay Nation, they will soon be able to send spendable currency for use in the many developing regions where the mobile money system is established and accepted.

“This is very promising,” said Gautam Gupta of General Catalyst Partners. “Prepay Nation leverages several current trends in the mobile ecosystem with this remittance service, and they are moving fast.”

The potential for such a simple, instantaneous, zero-fee remittance service ranges from the support of friends and family in other countries, to gifts and critical connectivity and disaster relief. “During the recent earthquake in Haiti,” says Jessica Bishop, co-founder of Prepay Nation, “significant numbers of Haitians in the U.S. sent mobile refills to their friends and family back home, keeping them connected throughout the aftermath. Because of our relationships with these international operators, the disruption of the retail infrastructure in the recipient’s country did not affect replenishments. Haitians in the US simply took cash to one of our partner retailers here, and their loved ones in Haiti had minutes available on their phones instantly.”

Shaherose Charania, founder and chief executive of Women 2.0, praised Prepay Nation for moving to leverage their technology in novel and savvy ways. “Rather than reinventing the wheel, they’re using a top up approach that helps people transfer value to each other, or deliver micro-payments without the expenses and complexities of a wire transfer or money order,” she said.

Bishop said that the response and interest from the investment community present at the event was overwhelming and was a further validation of Prepay Nation’s innovative approach to international micropayments.

She also stressed that beyond their model and technology, their extensive reach added significant value. “We currently operate a fully-functional processing platform, interconnected with several key mobile operators in Mexico, Latin America, Asia and Africa,” said Bishop. “Our distribution cuts across a wide variety of channels - retail merchant outlets, online portals, mobile apps for smart phones, mobile money companies, even processors of gift cards.”

With mobile operator connectivity on four continents and distribution channels already connected to the Prepay Nation platform and more joining on every day, the fast growth of this company promises to be even faster.

About Prepay Nation:
Prepay Nation is a fast growth company in the business of enabling micropayments from one person to another across international borders. Prepay Nation utilizes the prepaid mobile ecosystem to transfer values in the form of international airtime remittance. With mobile operator partnerships in Central America, South America, Caribbean, Asia, and Africa, and a varied distribution channel spanning the US, Canada, and Middle East, Prepay Nation offers its innovative services to expatriates who financially support their loved ones back home. Prepay Nation’s unique business model, highly scalable processing platform, and interconnectivity with mobile operators, allows for instantaneous and no-fee transfers for the consumers and an opportunity to generate significant revenues for the distributors. For more information please visit www.prepaynation.com.

WAYNE, PA (June 8, 2010) – Compass Group North America, through its operating company, Crothall Services Group, of Wayne, PA, announced the completion of its acquisition of Knoxville, Tennessee-based Southeast Service Corporation (d/b/a SSC Service Solutions), a provider of contract cleaning services operating in the kindergarten to grade 12, higher education, and business & industry sectors. The transaction was finalized on Monday, June 7, 2010.

“We are excited about this key acquisition, which will give us an immediate foothold in the education market,” said Crothall’s CEO Bobby Kutteh. “We are convinced that the quality service provided by SSC will be a strong addition to our growing support service business and a significant complement to Compass’ food service offering in this particular market. In addition, SSC’s presence in business venues will broaden our current support service offering in the business & industry sector. SSC has a strong management team with a proven track record of success. We are certain they will add great value to our team.” said Kutteh.

Founded in 1969 by Baxter Lee, SSC Service Solutions is made up of over 6,500 employees providing cleaning services through specialized divisions including: K-12, college & universities, and business & industry. SSC has over 1,000 clients in 36 states, with its corporate headquarters in Knoxville, TN. Operations will continue to be performed under the SSC name with SSC management.

“We have worked very hard over the years to build the best housekeeping company in education and the other industries we serve,” said Don Williams, SSC Service Solutions President & CEO. “Our loyal customers see the value we provide and the quality of work we perform. We are honored to have been selected to join Compass Group, one of the leading support services company in the world, which already has a stellar name in food services within education. This relationship will create growth opportunities for our employees, expand our capabilities for existing customers, and open up new doors through additional service offerings.”

For information about Compass Group, Crothall Services Group, Southeast Service Corporation, or details of the acquisition, please contact Bart Kaericher, Senior Vice President, Sales & Marketing, Crothall Services Group, at 610-576-5152.

About Compass Group North America
Based in Charlotte NC, Compass Group North America is the leading foodservice and support services company in the United States with $9.2 billion in revenues in 2009. With 386,000 associates worldwide, its parent company, UK-based Compass Group PLC had revenues of over ₤13 billion in the year to September 30, 2009.

About Crothall Services Group
Crothall Services Group is a premier provider of support services to the healthcare, education, and business & industry sectors in the United States. Crothall serves more than 1,500 customers across the US, employs and manages over 30,000 people, and leads the industry with an average customer retention rate of over 99%. Crothall’s service offerings, through its Crothall Healthcare, Eurest Services, and SSC Service Solutions subsidiaries include Janitorial and Environmental Services, Laundry & Linen, Patient Transportation, Clinical Equipment Services, and Facilities Management. www.crothall.com

WAYNE, PA, February 1, 2010 – Compass Group, the world’s leading food and support services company, announced the integration of KIMCO Corporation and Eurest Services USA under the Eurest Services brand banner. The combination of KIMCO and Eurest Services provides expanded geographic reach for self performed and managed facilities services, making it one of the largest providers in North America. John Barrett, former CEO of KIMCO, has been named President of Eurest Services USA.

The unified organization will serve clients with a wider range of facilities solutions and locations, capitalizing on a heritage of service excellence and team dedication with the resources and processes available from Compass Group. Eurest Services can now bring an unparalleled mix of soft support services to the marketplace, along with a commitment to quality and unbeatable value. The company will have presence in 49 states and will support over 1,000 corporate clients in the US, in the corporate facilities, retail, manufacturing, energy, pharmaceutical, and other industries.

The joint company will offer services ranging from janitorial and building services to grounds keeping. The ability to customize unique service bundles is enhanced by access to extensive staff training and processes like the Compass Service Framework, a proprietary platform developed to allow a range of services to be delivered to customers within repeatable and consistent management procedures.

“This is an opportunity to continue to structure a combination of services for our clients to meet their needs, and it is enhanced by the depth of our commitment to quality and efficiency. Our experience with national and global clients provides us with the unique ability to deliver the promise of “Mastering of the Craft of Facilities Solutions,” says Barrett.

KIMCO Corporation, formerly headquartered in Harwood Heights, IL became a member of Compass Group in 2009.

About Eurest Services USA and Compass Group
Eurest Services offers complete facilities consulting and project management services to maximize performance and value. We are differentiated through leadership, innovation, and an extensive resource network.

Eurest Services is part of Compass Group, the world’s leading food and support services company. We specialize in providing food, vending, and related support services on our clients’ premises. Based in Charlotte NC, Compass Group North America is the leading foodservice and support services company with $9.2 billion in revenues in 2009. With 386,000 associates worldwide, its parent company, UK-based Compass Group PLC had revenues of ₤13.4 billion in the year to September 30, 2009. The company operates across the following core sectors of Business and Industry (B&I), Defense, Offshore & Remote Site, Healthcare, Education, Sports & Leisure, and Vending with an established brand portfolio. www.eurestservices.us, www.compass-group.com, www.cgnad.com

PHILADELPHIA, September 13, 2009 - Magicpins, one of the premier prepaid wireless distributors in North America and a leader in b2b e-commerce systems for distribution of prepaid wireless refills, has announced the launch of their extensive website redesign. XtraGlobex, the Philadelphia-based strategic business development firm and MagicPins’ communications agency, designed and developed the revitalized web presence, which offers retailers, vendors, and distributors insight into the company’s history and extensive offerings, as well as easy log-in to their industry-leading retailer portal.

“We are thrilled with this redesign,” said Anurag Jain, founder and CEO of Magicpins. “Our technology is one of our strongest offerings, and has always been a differentiator for us. Now, to complement that, our public-facing website truly represents the scope and caliber of our organization. It really shows how distinguished we are from our competition.”

The new site, at www.magicpins.com, reflects the position of Magicpins as a true industry leader with broad national footprint and unique, game-changing offerings. The site offers highlights of the Magicpins catalogue, as well as the organizational philosophy and service-orientation that makes Magicpins an ideal partner for retailers, providers, and other distributors alike. “We truly add value and excellence to our partners’ businesses,” said Jain. “This is our number one objective. We are excited to have a site that really brings that message home.” Prospective partners will be able to contact Magicpins through the site, and current partners will have quick log-in access on every page to their portal, the indispensable hub of business for a Magicpins-affiliated retailer.

XtraGlobex, a strategic business development firm based in Philadelphia, Pennsylvania, designed and developed the new Magicpins website as part of their strategic marketing partnership. The redesign included complete graphic and content revitalization, and cutting-edge, standards-based front-end development, resulting in a dynamic, innovative look and a search engine-friendly site.

About Magic Pins, LLC
Philadelphia-based Magicpins is a fast growth company in the prepaid wireless industry. Since 2005, Magicpins had triple digit sales growth each year. Magicpins offers a variety of prepaid wireless products and services for retailers in the most efficient manner from the carriers and providers. Magicpins’ solid relationships with the carriers, expertise in prepaid wireless distribution and Information Technology distinguish the company from its competitors–Magicpins offers the best quality packages to retailers. In business for four years, the firm’s IT enabled processes keep the logistic cost low, thereby providing the highest margins to retailers. www.magicpins.com

About XtraGlobex
XtraGlobex is a strategic consulting firm that specializes in business development focusing on communications, technology, and globalization. The XtraGlobex industry experience and fresh outlook sets it apart from its competitors. The firm’s focus on Exceptional and Sustainable Competitive Advantage can create solutions including a new brand, a market entry or growth strategy, an outsourcing initiative, an e-commerce plan or a PR campaign. www.xtraglobex.com

PHILADELPHIA, August 12, 2009 – Magic Pins, a leading prepaid wireless distributor in North America, has announced a special partnership with T-Mobile to bring the T-Mobile Direct-To-Account (D2A) program to Magic Pins partners nationwide. Selected to integrate with T-Mobile to offer the program, Magic Pins will make D2A immediately available to its retailers and partner distributors. The D2A program enables T-Mobile customers to refill their prepaid mobile phones instantly, without the intermediate step of acquiring and entering a refill PIN.

“Magic Pins is proud to add the D2A program to our T-Mobile offerings,” said Anurag Jain, President of Magic Pins. “We are always actively seeking ways to bring improved operational speed, ease of use, and profitability to our retailers and other partners. This program is a natural choice for us.”

The T-Mobile program streamlines the prepaid phone refill process, eliminating the often cumbersome step of purchasing refill coupons in set amounts, and entering those coupon PINs into the phone to activate the account replenishment. With D2A, dealers simply enter the paid amount and the mobile number into the D2A module in the Magic Pins portal, and the amount is instantly credited to the customer’s prepaid wireless account with no further action necessary.

“It’s one of the most important evolutions the prepaid wireless industry has ever seen,” said Bill Davis, T-Mobile National Manager for Prepaid Wireless. “With the latest technology, we can make the process of refilling a T-Mobile prepaid phone almost effortless.”

The D2A program, while forward-thinking, requires adept distributorship to help retailers establish and use the capability. “We at T-Mobile are eager to make this available to as many of our customers as possible, but not every T-Mobile retailer has the technology necessary to implement the program,” said Davis. “That’s where technologically excellent distributors like Magic Pins become so important. The platform they bring to their partners is a perfect fit for game-changing programs like ours.”

Magic Pins is providing the D2A program to its retail and distributor partners, including existing point-of-sale activation (POSA) company partners who connect to T-Mobile through Magic Pins. “We’re confident that enabling our partners to offer instant, one-step refills for T-Mobile prepaid phones will help them attract new customers and increase the volume from their existing customers. It’s a real competitive advantage,” said Jain. “Magic Pins is excited to roll D2A out to our partners nationwide.” For more information about D2A and partnership opportunities, contact the company at www.MagicPins.com.

About Magic Pins, LLC
Philadelphia-based Magic Pins is a fast growth company in the prepaid wireless industry. Since 2005, Magic Pins had triple digit sales growth each year. Magic Pins offers a variety of prepaid wireless products and services for retailers in the most efficient manner from the carriers and providers. Magic Pins’ solid relationships with the carriers, expertise in prepaid wireless distribution and Information Technology distinguish the company from its competitors—Magic Pins offers the best quality packages to retailers. In business for four years, the firm’s IT enabled processes keep the logistic cost low, thereby providing the highest margins to retailers. www.magicpins.com

About T-Mobile USA, Inc.
Based in Bellevue, Wash., T-Mobile USA, Inc. is the U.S. operation of Deutsche Telekom AG’s Mobile Communications Business, and a wholly owned subsidiary of T-Mobile International, one of the world’s leading companies in mobile communications. By the end of the second quarter of 2008, 125 million mobile customers were served by the mobile communication segments of the Deutsche Telekom group — 31.5 million by T-Mobile USA — all via a common technology platform based on GSM, the world’s most widely used digital wireless standard. T-Mobile’s innovative wireless products and services help empower people to connect to those who matter most. Multiple independent research studies continue to rank T-Mobile among the highest in numerous regions throughout the U.S. in wireless customer care and call quality. For more information, please visit http://www.t-mobile.com. T-Mobile is a federally registered trademark of Deutsche Telekom AG.

PHILADELPHIA, May 20, 2009 – XtraGlobex, a Philadelphia-based strategic business development and communications firm with multinational clients has announced a strategic alliance with Sohum Graphics Pvt Ltd, a Mumbai India-based advertising and communications agency focused on providing marketing services and consultancy to the fast moving health goods (FMHG) segment. The alliance will bring Sohum’s extensive expertise in strategy development and marketing support in the Indian FMHG segment to the XtraGlobex US clients, enabling exciting opportunities for growth into that burgeoning marketplace.

“We are thrilled to have formed this alliance with Sohum,” said Fady Sahhar, founding partner at XtraGlobex. “India’s economy continues to grow as a star among global economies, and its Consumer Packaged Goods industry is evolving rapidly, especially in the healthcare arenas.” Clients overseas are well-advised to consider entering India at this point, Sahhar said, and XtraGlobex is excited to be able to offer this unique combination of international awareness and on-the-ground savvy.

The mindset of the Indian consumer is changing rapidly, contributing to the marketplace shift. “The emerging contemporary mantra in India is ‘wellness,’” said Suhas Wadwalkar, head of Brand Communications for Sohum. “Factors like cues from cultural role models, rising consumer awareness, changing regulatory thought process, and the newly booming pharmacy retail format, combined with a high demand and relatively few products and players in the space, are coming together to make this the perfect time for entering the Indian market with goods like nutraceuticals, OTC pharmaceuticals, and other health and wellness products.” Sohum recently published an article examining the business case for entering today’s FMHG market in India in the ExpressPharma journal. That article can be accessed on the ExpressPharma website here: FMHG market in India—A close view

Through this alliance, XtraGlobex and Sohum are positioned to provide clients in the US who are interested in entering the Indian market, with international and local partners possessing exceptional skills, knowledge, infrastructure, R&D and production facilities, marketing sales force, distribution, and logistics to cover India’s diverse national markets.

“There could not be a better time to enter the Indian markets,” said Wadwalkar. “We are excited to be working with XtraGlobex to bring even more high-quality products into this wide open marketplace.”

About Sohum
Established in 1986, Sohum Graphics Pvt Ltd. is a vibrant advertising and communication agency in the business of providing various services relating to advertising, communication and marketing consultancy in the FMHG segment. Sohum also offers consultancy/liaison services with government bodies, regulatory authorities and professional agencies to facilitate the formation of companies, manufacturing set-up, distribution and logistics, acquiring/developing office infrastructure, organizing man power, lobbying with the trades, professional endorsements, selection of brand ambassadors, etc. Sohum is based in Mumbai, with a branch in Bangalore. www.sohumdisplays.com

About XtraGlobex
XtraGlobex is a strategic consulting firm that specializes in business development focusing on communications, technology, and globalization. The XtraGlobex industry experience and fresh outlook sets it apart from its competitors. The firm’s focus on Exceptional and Sustainable Competitive Advantage can create solutions including a new brand, a market entry or growth strategy, an outsourcing initiative, an e-commerce plan or a PR campaign. www.xtraglobex.com