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Agreement to bring on-the-ground strategy, marketing, and placement to clients in the fast moving health goods segment

PHILADELPHIA, May 20, 2009 – XtraGlobex, a Philadelphia-based strategic business development and communications firm with multinational clients has announced a strategic alliance with Sohum Graphics Pvt Ltd, a Mumbai India-based advertising and communications agency focused on providing marketing services and consultancy to the fast moving health goods (FMHG) segment. The alliance will bring Sohum’s extensive expertise in strategy development and marketing support in the Indian FMHG segment to the XtraGlobex US clients, enabling exciting opportunities for growth into that burgeoning marketplace.

“We are thrilled to have formed this alliance with Sohum,” said Fady Sahhar, founding partner at XtraGlobex. “India’s economy continues to grow as a star among global economies, and its Consumer Packaged Goods industry is evolving rapidly, especially in the healthcare arenas.” Clients overseas are well-advised to consider entering India at this point, Sahhar said, and XtraGlobex is excited to be able to offer this unique combination of international awareness and on-the-ground savvy.

The mindset of the Indian consumer is changing rapidly, contributing to the marketplace shift. “The emerging contemporary mantra in India is ‘wellness,’” said Suhas Wadwalkar, head of Brand Communications for Sohum. “Factors like cues from cultural role models, rising consumer awareness, changing regulatory thought process, and the newly booming pharmacy retail format, combined with a high demand and relatively few products and players in the space, are coming together to make this the perfect time for entering the Indian market with goods like nutraceuticals, OTC pharmaceuticals, and other health and wellness products.” Sohum recently published an article examining the business case for entering today’s FMHG market in India in the ExpressPharma journal. That article can be accessed on the ExpressPharma website here: FMHG market in India—A close view

Through this alliance, XtraGlobex and Sohum are positioned to provide clients in the US who are interested in entering the Indian market, with international and local partners possessing exceptional skills, knowledge, infrastructure, R&D and production facilities, marketing sales force, distribution, and logistics to cover India’s diverse national markets.

“There could not be a better time to enter the Indian markets,” said Wadwalkar. “We are excited to be working with XtraGlobex to bring even more high-quality products into this wide open marketplace.”

About Sohum
Established in 1986, Sohum Graphics Pvt Ltd. is a vibrant advertising and communication agency in the business of providing various services relating to advertising, communication and marketing consultancy in the FMHG segment. Sohum also offers consultancy/liaison services with government bodies, regulatory authorities and professional agencies to facilitate the formation of companies, manufacturing set-up, distribution and logistics, acquiring/developing office infrastructure, organizing man power, lobbying with the trades, professional endorsements, selection of brand ambassadors, etc. Sohum is based in Mumbai, with a branch in Bangalore. www.sohumdisplays.com

About XtraGlobex
XtraGlobex is a strategic consulting firm that specializes in business development focusing on communications, technology, and globalization. The XtraGlobex industry experience and fresh outlook sets it apart from its competitors. The firm’s focus on Exceptional and Sustainable Competitive Advantage can create solutions including a new brand, a market entry or growth strategy, an outsourcing initiative, an e-commerce plan or a PR campaign. www.xtraglobex.com

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International biological services company unveils new website and logo to highlight range and caliber of services

PHILADELPHIA, April 24, 2009 - Xperiment Services announced the launch of their extensive website redesign, offering greater insight about their global pharmaceutical, biotechnology and medical device R&D outsourcing services. Along with sharing comprehensive information about their expansive testing capabilities, the new site – located at www.XperimentSrv.com – provides detailed accounts of recent projects, and offers a more complete catalogue of their extensive services.

“We’re excited about launching this redesign,” said Dr. Deepika Jain, Founder and CEO of Xperiment Services. “The new site really reflects the scope and quality of the work we do with the scientific community, and it’s a great opportunity to showcase how successful our partnerships have been and reach out to other researchers who would benefit from working with us.”

XtraGlobex, a strategic business development firm based in Philadelphia, Pennsylvania, designed and developed Xperiment’s new website and logo as part of their strategic marketing partnership. The redesign included complete graphic and content revitalization, and cutting-edge, standards-based front-end development, resulting in a clean, innovative look and a search engine-friendly site.

Visitors will now have access to greater details about Xperiment’s services and global partnership opportunities, and exploring the new site will impart a better understanding of how Xperiment can assist the needs of their research and drug development efforts.

About Xperiment Services
Based in Philadelphia, Pennsylvania, Xperiment Services is a leading global pharmaceutical, biotechnology and medical device R&D outsourcing company specializing in providing preclinical research contract services. In order to offer a broad range of high quality comprehensive analytical services, they have harnessed complementary core competencies through partnerships with major research centers and leading academic institutions in India and the USA. They serve biopharma research and academic research labs that have a need to outsource some of their investigational work. They provide tailored research and laboratory animal services, as well as preclinical and clinical services, to help their global clients accelerate research and drug development efforts. Xperiment Services is the ideal partner to assist clients in expertly moving their product from test tube to animal to man in a cost-effective and timely manner. www.xperimentsrv.com

About XtraGlobex
XtraGlobex is a strategic consulting firm that specializes in business development focusing on communications, technology, and globalization. XtraGlobex’s industry experience and fresh outlook sets it apart from its competitors. The firm’s combination of insights, experiences and ideas united under one vision makes the company a powerful force for assessment and innovation. XtraGlobex can create solutions including a new brand, a market strategy, an outsourcing initiative, a website, a globalization plan, a logo or a PR campaign —all go beyond impressive and into something more important: sustainable. www.xtraglobex.com