Our Services

We pride ourselves on being able to deliver a wide range of key consulting and execution services at an exceptionally high level of quality. We do not have a product that we sell or a predetermined suite of services to push. What we have is abundant expertise and real dedication, and determination to apply both of them strategically and methodically towards your goals.

Our Toolbox

We use carefully assembled combinations of tools and services for each client, revolving around research-driven strategic goals and plans. Our toolbox includes everything from extensive research, analysis, and strategic planning, to marketing in print, outdoor, digital, new and direct media. Our vision demands no less than a meticulously tailored solution to each client's unique situation, and we live up to that vision every day.

In amongst our tools are proprietary processes and solutions, developed and refined over years of industry experience and wisdom. Far from a copy/paste solution, these tools enable us to gather and interpret key data rapidly, allowing us to get straight to the business of turning hidden assets into your competitive advantage.

Services

  • Business Development
    • Planning
    • Research
    • New Products
    • Branding and Positioning
  • eBusiness
    • eCommerce
    • Web Design
    • Search Engine Optimization
    • Usability and Accessibility
  • Communications
    • Marketing
    • Direct Marketing
    • Advertising
    • Public Relations
    • Search Engine Marketing
    • Integration
  • Globalization
    • Market Entry
    • Market Development
    • Market Analysis
    • Representation
    • Distribution
  • The Institute

Our News

  • “Red hot” reception of Malsha’s iWALK™ line of patented mobile device power solutions and accessories at 2012 Consumer Electronics ShowRead more>
  • Malsha LLC announces new iWALK™ line of patented mobile device power solutions and accessories at 2012 Consumer Electronics ShowRead more>
  • Magicpins Announces the Expansion of its Management Team, Adding Louis Ferraro as CEORead more>

Our World

  • Eight digital alternatives to paper business cards [CNN]Read more>
  • Yahoo’s New Campaign Emphasizes User Preferences [NYTimes]Read more>
  • India's health kick expands shelves for nutraceuticals [DNAIndia]Read more>

Focus: India

  • India industrial investment to grow despite economic slowdown [LA Times]Read more>
  • Fighting diabetes-the FMHG way [Express Pharma]Read more>
  • Obesity lifts health food prospects in Asia [Reuters]Read more>

Focus: Healthcare

  • Cuts in Home Care Put Elderly and Disabled at Risk [NYTimes]Read more>
  • Health Care: Human Resources Targets Your Family - BusinessWeekRead more>
  • No, Pharma's Digital Future Isn't All Social Media [Ad Age]Read more>

Beyond traditional discovery lies the critical emotional property of the brand and its promise. Immersion Branding is the first tool to breakthrough the barriers to brand success. It’s all about discovering the REAL purpose of your brand and understanding why customers hire your brand, to create your sustainable competitive advantage.

Allocating your sales and marketing dollars poses the challenge of balancing your short term and long term needs, addressing those elements of your business that need the most attention and motivating your customers. I-Mix recognizes the need for Integrated Sales and Marketing, with new media and the traditional modalities. I-Mix uses empirical data to focus your energies on your most desired outcomes and develops the right spending mix for your business.

Analysis may tell you what category you compete in, but Category Scope recognizes your competitive landscape to include alternative uses, new entry competitors, and emergent customer usage patterns. We create category maps based on usage habits, features and benefits so you can see what segment you want own to achieve your goals.

This proven proprietary process gets your ideas and products to market faster, with an eye on the future. Business Forward integrates the best of all of our proprietary tools to assure the successful delivery of results.

Developing new products and services is a discipline. Products Plus successfully identifies customers’ needs and matches them with your internal capabilities and competencies to create the most advantageous market offering for your business. Working closely with your internal teams and data, we craft the most direct process to bring your differentiated products and services expeditiously.

Our educational segment offers seminars and training courses designed to prepare our corporate clients for the new and foreign market conditions, risks and challenges, industry trends and operational methods. The courses are tailored to meet specific needs and requirements of each project, so as to assure maximum results in each particular case, with consideration of research-based industry prognosis, market forecasts, as well as social and other applicable circumstances.

Training Topics

Please see institute.xtraglobex.com for more information about the Institute.