What We Do
XtraGlobex is a different kind of business development firm. What this means for your business is something we work together to define.
We have a dynamic combination of industry experience and fresh outlook. We will sit down with you and your goals, and discover the untapped potentials and hone the edges that will put those goals within reach. And then, we will help you achieve them.
Rather than limiting ourselves to narrow specialties, we focus on a broad range of talents and tools, in order to more effectively create powerful, integrated solutions for companies who want to grow, who want to do something exceptional, who want to focus on their customers, and who believe in the intersection of strategy, technology, and communications.
Whether you need a new brand, a market strategy, an outsourcing initiative, a website, a globalization plan, a logo, a PR campaign — XtraGlobex can create a solution that goes beyond impressive and into something more important: sustainable.
We work hard to make sure that the truly exceptional competitive advantage that we help you achieve is one that can be sustained and built upon well into the future of your organization.
With the right combination of talents, anything is possible. XtraGlobex is that right combination.
Services
- Business Development
- Planning
- Research
- New Products
- Branding and Positioning
- Communications
- Marketing
- Direct Marketing
- Advertising
- Public Relations
- Search Engine Marketing
- Integration
- Globalization
- Market Entry
- Market Development
- Market Analysis
- Representation
- Distribution
- eBusiness
- eCommerce
- Web Design
- Search Engine Optimization
- Usability and Accessibility
- The Institute
Proprietary Processes and Tools
Immersion Branding™ +/-
Beyond traditional discovery lies the critical emotional property of the brand and its promise. Immersion Branding is the first tool to breakthroughs the barriers to brand success. It’s all about discovering the REAL purpose of your brand and understanding why customers hire your brand, to create your sustainable competitive advantage.
Category Scope™ +/-
Analysis may tell you what category you compete in, but Category Scope recognizes your competitive landscape to include alternative uses, new entry competitors, and emergent customer usage patterns. We create category maps based on usage habits, features and benefits so you can see what segment you want own to achieve your goals.
Products Plus™ +/-
Developing new products and services is a discipline. Products Plus successfully identifies customers’ needs and matches them with your internal capabilities and competencies to create the most advantageous market offering for your business. Working closely with your internal teams and data, we craft the most direct process to bring your differentiated products and services expeditiously.
I-Mix™ +/-
Allocating your sales and marketing dollars poses the challenge of balancing your short term and long term needs, addressing those elements of your business that need the most attention and motivating your customers. I-Mix recognizes the need for Integrated Sales and Marketing, with new media and the traditional modalities. I-Mix uses empirical data to focus your energies on your most desired outcomes and develops the right spending mix for you business.
Business Forward™ +/-
This proven proprietary process gets your ideas and products to market faster with and eye on the future. Business Forward integrates the best of all of our proprietary tools to assure the successful delivery of results.
The Global Advantage Institute™ +/-
Our educational segment offers seminars and training courses designed to prepare our corporate clients for the new and foreign market conditions, risks and challenges, industry trends and operational methods. The courses are tailored to meet specific needs and requirements of each project, so as to assure maximum results in each particular case, with consideration of research-based industry prognosis, market forecasts, as well as social and other applicable circumstances.
Training Topics
- Cultural and Business Training
- Incubation for New Business
- Target Market Business World and Culture
- Laws and Regulations per Industry and Region
- Local Customs and Traditions
Please see institute.xtraglobex.com for more information about the Institute.
Please explore our site to get a feel for what we have done for others, and what we can do for you. And when you're ready, get in touch.
